Senior Analyst, BASES (Innovation Research)

To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations. Leverage best-in-class predictive and statistical tools to generate sales forecasts for new product launches, analyze and optimize marketing plans, and write reports summarizing recommendations in a client-friendly manner. Generate consultative deep-dive analysis summarizing BASES insights, client outcomes, and conclusion for client insights and marketing teams. Supports the Client Development team in driving revenue by delivering excellent project work that results in repeat business. 
 

Responsibilities 

• Execute against projects across a variety of clients, meeting agreed-upon milestones 
• Accountable for high-quality client deliverables and sales forecasts 
• Deliver work without data errors and inconsistencies 
• Partner with various analytical teams to provide cohesive insights and recommendations to our clients 
• Develop mastery of BASES products and services as well as the project process 
• Develops mastery of proprietary tools and metrics within the first 6 months of the job 
• Develops a strong understanding of successful innovation within the first 6 months of the job (NielsenIQ BASES Factors for Success, Demand-Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables 
• Demonstrates a basic understanding of what drives in-market sales and forecasting theory 
• Analyzes study results to draft emails, reports, and presentations 
• Participate in client discussions/presentations 
• Support special projects and thought leadership initiatives 
• Handles project-related client correspondence as needed 
• Supports the development of client training 

• Bachelor’s Degree in Economics, Business, Marketing or in the related field 
• Minimum 2 of years for Senior Analyst with solid experience level in market research, consumer insights, analytics or related field 
• Good client service skills and able to communicate and write effectively in English and Japanese (required). 
• Knowledge of Microsoft Office and Google Tools 
• Knowledge of statistics, research techniques, and experimental procedures 

Remote hybrid-based role, must be physically located within Japan and candidate must be a Country/Region Resident.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion