Sr. Lifecycle Marketing Manager (Acquisition) - job 2 of 2

JOB LEVEL P40 ... EMPLOYEE ROLE Individual Contributor Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term revenue growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and implementation for Adobe Creative Cloud and Document Cloud. As a member of the Lifecycle Marketing Acquisition team, you will create and implement lifecycle strategies designed to acquire, engage and onboard new users for long term business growth. In addition, you will collaborate on broader cross-functional initiatives with Product Marketing, Go-to-Market and Adobe.com partner teams. What You'll Do: • Lead and manage email marketing acquisition campaigns from end-to-end. Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals. • Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization. • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and partner with analytics team on ad-hoc analysis and deep dives. • Develop test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization. • Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership. • Harness technology for programmatic personalization at scale, using machine-learning models, and behavioral data to improve customer relevancy and ensure we are delivering excellent user experiences and personalized journeys. What you need to succeed: • Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly. • Extensive experience in email or in-product and (or other relevant performance marketing channels) with an emphasis on personalization and experimentation. • Strong analytical skills - ability to interpret data and identify trends to optimize performance. • Proven experience deriving and using customer data to understand the customer base. Ability to translate data and insights into actionable strategies and recommendations. • Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency. • Cross-functional collaborator, skilled in building relationships with product managers, analysts and creative teams. • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model. • 7+ years experience, with BA/BS; MBA a plus At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $100,100 -- $206,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Internal Opportunities Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe! Put your best foot forward: 1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work. 2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in. 3. Check out these tips to help you prep for interviews. 4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com