Sr. Manager, K12 Growth & Communications

JOB LEVEL M50 ... EMPLOYEE ROLE People Manager The Adobe for Education K12 Institutions team helps schools and districts empower all students to be lifelong creators. We focus on driving proliferation and active use of Adobe tools within the K12 classroom and throughout the institution. From web-based creativity tools such as Adobe Express, to industry-standard tools that prepare students for the creative economy like Adobe Photoshop and InDesign, to administrative-facing productivity tools like Adobe Acrobat, the K12 team is committed to transforming educational institutions across the country. Our mission is to encourage creativity for all learners, and we want you to join the team! As the Manager, Growth & Communications for K12 at Adobe, you will play a pivotal role in growing our reach across thousands of US K12 School Districts. With the support of your team, you will develop and implement scalable processes, systems and strategies to drive the adoption of our tools across the education sector. This role combines your expertise in communication, sales operations, marketing technology (MarTech), leadership, and customer-facing sales experience to make a significant impact. What you'll Do • Strategic Scaling: Develop and execute scalable go-to-market communication strategies to engage with thousands of K12 School Districts efficiently • Automation and Operational Excellence: Apply MarTech and other automated systems to identify and reach the right audience, ensuring targeted and effective communication • Database Management: Build and maintain a comprehensive database of contacts within districts to facilitate outreach efforts • Team Collaboration: Align cross-functionally with a team of professionals to implement the scaled communication strategy optimally, including technical sales assistance to ensure seamless transitions from engagement to adoption • Support Growth Efforts: Work closely with the field team to support human-led growth efforts, demonstrating feedback from the field team to improve scaled customer engagement, and the efficiency of our messaging to additional customers. • Collaboration: Team up with internal support teams to enhance the customer experience, including improving self-support tools on external support channels, and working closely with PMM to drive alignment on marketing channels. • Data Analysis: Analyze data to assess the impact of applied systems and communication strategies, identify areas for improvement, and make data-driven recommendations. What you need to succeed • 8+ years experience in scaled communication efforts, particularly in a B2B or educational context • Experience with marketing technology (Marketo, Hubspot) and Salesforce (CRM platforms) • 3-5 years experience managing a team; Strong leadership and team management skills • Excellent written and verbal communication skills • Ability to work collaboratively and cross-functionally within an organization • Experience in the education sector or EdTech industry a plus • Experience using data to get results with customers and accounts • Exceptional, clear and conscientious communication and presentation skills • Strong work ethic, combining bias toward action with innovative thinking Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $134,800 -- $252,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Internal Opportunities Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe! Put your best foot forward: 1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work. 2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in. 3. Check out these tips to help you prep for interviews. 4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com