Digital Marketing Manager, Nordstrom Email (Hybrid, Seattle)

As a Digital Marketing Manager at Nordstrom, your core responsibilities will include leading a team to enhance customer data understanding, creating engaging and personalized marketing strategies, optimizing the marketing mix for customer engagement, and establishing efficient operational practices rooted in technology. You will strive to achieve ambitious targets while fostering a culture of excellence within your team.

To qualify for the Digital Marketing Manager role at Nordstrom, you should have a Bachelor’s degree in marketing or a related field, alongside a minimum of seven years of CRM experience. Additionally, a strong understanding of key performance metrics and proficiency with various marketing tools and platforms is crucial for success.

Nordstrom supports its Digital Marketing Manager employees through an extensive benefits package that includes medical, dental, life insurance, and paid time away. We prioritize our employees' well-being and believe that a supportive culture helps drive success, both personally and professionally.

A Digital Marketing Manager at Nordstrom should have experience with tools and technologies such as Salesforce, Bluecore, Google Analytics, Tableau, and Customer Data Platforms (CDPs). Knowledge and compliance with regulations like the CAN-SPAM Act are also essential when executing email marketing strategies.

The salary range for a Digital Marketing Manager at Nordstrom is between $103,500 and $175,000 annually, depending on experience and qualifications. Additionally, this position may be eligible for performance-based bonuses and a range of other benefits.

You should outline your approach to understanding customer data, engaging with target demographics, and optimizing marketing strategies based on performance metrics. Focus on how you would prioritize tasks and manage projects effectively within the fast-paced retail environment.

Be prepared to share specific details, such as the objectives, tactics, KPIs used to measure success, and the outcomes of your campaign. Highlight your role in shaping the campaign and any innovative approaches you employed to engage customers.

Explain your commitment to continuous learning through resources like industry journals, webinars, online courses, and professional networks. Emphasize your proactive approach to adapting strategies based on the latest trends and customer behavior.

Describe your methods for researching and analyzing customer data, including utilizing CRM tools and creating personalized campaigns. Speak about the importance of testing and iteration to enhance customer engagement and satisfaction.

Discuss your familiarity with key performance indicators for digital channels and how you leverage analytics tools to derive actionable insights that inform strategic marketing decisions. Provide examples of how you've used metrics to improve campaigns.

You can talk about promoting an open communication culture, regular team meetings, and collaborative brainstorming sessions. Mention the importance of sharing successes and learning from challenges as a team.

Explain your approach to segmenting audiences based on data analysis and crafting tailored content that resonates with different customer groups. Highlight the use of storytelling and emotional connections in your campaigns.

Describe your time management techniques, such as prioritizing tasks based on urgency and impact, using project management tools, and ensuring clear team roles and responsibilities to meet deadlines efficiently.

Discuss your understanding of marketing automation tools and their benefits in streamlining processes, enhancing targeting, and measuring campaign effectiveness, while ensuring compliance with regulations.

Express your passion for the retail industry and how Nordstrom's commitment to exceptional customer experience aligns with your values. Mention specific aspects of the company culture that attract you and how you envision contributing to their marketing efforts.