Digital Marketing Manager, Nordstrom Email (Hybrid, Seattle)
Job Description
In this role, you will help customers feel good and look their best by adhering to our digital advertising principles: customer-led strategies, emotionally engaging content, performance-driven marketing, and collaborative partnerships. You'll lead your team to expand customer understanding, create meaningful connections, and drive full-funnel marketing strategies, all while fostering an operational excellence culture and delivering results. Success in this role requires proven leadership, effective communication, and a focus on achieving ambitious goals through scalable systems and innovative technologies.
A day in the life….
- Expand Our Customer Understanding & Reach: Lead your team to enrich the data for the media channel you support to create a deep understanding of our customers. You will focus on identifying and engaging our customers at scale digitally. Core to this approach will be growing our digitally marketable customers.
- Create Meaningful Connections: Lead your team to develop personalized storytelling capabilities within the media channel you support based on channel capabilities. You will focus on significantly advancing past on-par approach to create more relevant creating offerings that emotionally connect with our customers.
- Optimize a Customer-Led, Full-Funnel Marketing Mix: Lead your team to drive customer-focused digital advertising within the media channel you support. These strategies will engage customer segments with tailored, triggered approaches within your channel based on our customer’s engagement with Nordstrom and channel capabilities.
- Develop an Operational Excellence Based Culture: Lead your team to create efficient, effective, and scalable systems (i.e., processes, tools, meetings, etc.). These systems will be rooted in technological advancements including a full adoption of automation and artificial intelligence.
You have this if…
- Bachelor’s degree in marketing or related field with 7+ years of CRM experience.
- Extensive knowledge of owned channels and their interconnections, including but not limited to Email, App Push, and SMS.
- Strong understanding and ownership of key performance indicators (KPIs) for owned channels, while keeping up to date with industry trends and emerging technologies to foster innovation.
- Data-driven with a performance-oriented mindset, capable of analyzing channel performance metrics and providing actionable insights and regular reports to guide strategic adjustments and optimizations.
- Thorough understanding and compliant to CAN-SPAM Act regulations when developing email marketing strategies
- Proficient in managing multiple projects with strict deadlines in a fast-paced environment, effectively prioritizing tasks.
- Experience and proficiency with Salesforce, Bluecore, Innervate, Google Analytics, OptiMine, Tableau, and Customer Data Platforms (CDP).
We’ve got you covered…
Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.
© 2022 Nordstrom, Inc
Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.
Pay Range Details
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Washington: $103,500-$175,000 AnnuallyThis position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Join the Nordstrom Rack team as a Sales or Stock associate and help create a fun and efficient shopping experience.
Join Nordstrom as a logistics processor and play a crucial role in enhancing customer experiences through effective inventory handling.
Join a dynamic team as a Marketing Manager, where you will lead and coordinate innovative marketing initiatives remotely.
Join Great Minds as a Director of Demand Generation & Customer Marketing, leading a team to drive sales pipeline and enhance brand engagement.
Join Elior North America as a Marketing Manager to drive impactful marketing strategies for the Education Segment across various regions.
Join Ace Handyman Services as a Part-Time Digital Media Content Creator and enhance your marketing skills in a flexible, hybrid work environment.
Join Amazon Prime Video as a Senior Product Marketing Manager to drive the effectiveness of the in-stream House Ads Program across Amazon businesses.
Join NBCUniversal as a Commercial and Marketing Director and lead strategic marketing initiatives that drive commercial success across APAC.
Join HUSTLER® Hollywood and Lovers as a Senior Social Media & Influencer Marketing Manager to drive impactful digital strategies and community engagement.
As a Policy and Compliance Analyst at Apple Ads, you will leverage your analytical skills to shape policy strategies and ensure compliance across various markets.
Kettle & Fire is looking for a creative Social Media Manager to drive its social strategy and grow its online community.
Join VAST Data as a Product Marketing Manager to drive strategic initiatives for their AI Operating System in high-growth markets.
At Game7, we’re searching for a Content Alchemist to intertwine financial concepts with engaging gameplay narratives in the world of Web3 Gaming.
We are looking for a dynamic eCommerce Category Merchandiser to lead our web merchandising initiatives in a prominent online pharmacy.
Liftoff seeks a Senior Manager of Business Marketing to develop global strategies that enhance brand visibility and drive revenue growth.
At Nordstrom, we empower our employees to set their sights high and blaze their own trails. This is a place where your success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated people who work...
142 jobsSubscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
