Director, Product Management - Marketing and Loyalty (Hybrid - Seattle)

QUICK OVERVIEW This opportunity checks so many of the boxes for those looking for something BIG…a place to think BIG, play BIG, and contribute in BIG ways. You’ll be leading the day to day marketing efforts of this golf product - a golf-centered fitness product and app that has been proven to help golfers in immense ways to better their game and health. THE MUST HAVES: 7+ years of experience managing omnichannel brands (of a physical product) through e-commerce platforms, performance marketing, CRM, retention management, prospecting and conversion tactics, and digital marketing growth initiatives. A passion for health and wellness. High-level marketing/brand experience with a technical physical product (not SaaS or service)...and bonus if the product is tied to an app experience.THE WHY: A young, growing, and succeeding company in an amazing industry. You will be tasked to build, deliver, measure, and evolve their ecommerce, online, and digital marketing efforts, campaigns, and experiences as you take this product to the next level.THE WHERE: This is a remote role and team…they are currently spread across the US, but you’ll get to work with an amazing team of driven leaders, ambitious people, athletes, endorsers, and health-minded people. You’ll be leading the e-commerce systems in support of online partners, distributors, retailers, and golf customers around the world.THE WHO: Our client is quickly becoming one of the top golf tools in the game. The company was created by PGA Tour doctors and trainers to provide golfers with the same workout and recovery programs as the best players in the world.Today, it is used by over 400 PGA and LPGA pros, and an ever-growing consumer user base that is tapping into these systems and programs to gain strength, flexibility, and mobility. Not only is it backed by the PGA and endorsed by some of golf’s biggest players (including the most recent Masters champ and Gold Medal winning golfer), but they’ve also been featured in places like Sports Illustrated, Golf.com, Golf Figest, Netflix’s Full Swing, and more. This has helped them land new investments in the company allowing them to grow their team, goals, and market.The team is talented, hungry, bright, and driven…and they’re growing. And now they need an incredible Performance Marketing Manager to lead their e-commerce, CRM, and digital marketing efforts. As their CEO put it to us…”we have an excellent product that is highly effective and beloved by its users…the challenge for our efforts is balancing the e-commerce needs, education, and outreach with both a physical product and an app. It’s a lot of angles and a lot of moving pieces…but with this role, we need to find someone who can make it all seamless, effective, and hyper-growth driven.”THE HOW: The Performance Marketing Manager will be responsible for managing the marketing efforts across its key channels like Shopify, HubSpot, Stripe, Recharge, Klaviyo, and more. Here, you will manage all of the nuts and bolts of each system to drive campaigns, initiatives, strategies, and growth across. You’ll also lean on cross-collaboration with key stakeholders, team members, and departments to ensure all marketing efforts are aligned, performing, and succeeding.Comp range is $110,000-150,000. Strong benefits package is also included with Medical Benefits, 401k Matching, PTO, and Wellness & Lifestyle Benefits.JOMBINE & OUR CLIENTWe are Jombine – a network of recruiters changing the way we get hired. Our approach is to equip companies with an innovative platform to find the right candidates for their unique culture, job fit, and team dynamics. We represent only the top talent in their fields and provide agent-like support, guidance, and coaching to our candidates. Learn more at www.jombine.com.THE COMPANY & TEAMOur client is ingrained in the golf space – created by PGA Tour doctors and trainers, supported by over 400 PGA and LPGA pros, and trusted by thousands of users. They’re beloved by its users, they’re garnering more and more accolades and attention every month, they’ve raised their next round of investment, and they’re poised for next-generation growth.The product is a science-based, at-home training system designed to maximize golfers' performance by improving flexibility, core strength, balance, and rotational power. The system offers customized exercise and recovery program for each golfer, based on a proprietary strength and flexibility test. With training routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., the products allow golfers of any age or skill level to swing and perform their best, pain-free, for as long as they play the game.As a true athletic and health-minded organization, their mission is to make an impact on people’s lifestyles, health, motivation, longevity, and wellness. This rings true to the ethos of their company, team, and culture. Their team is passionate, highly driven, highly motivated, they seek out a large impact, and they’re authentic, genuine, and totally committed and consumed by this opportunity to grow the brand.Diving in deeper, their core values include a Willingness to Challenge the Status Quo, Health and Family First, Integrity, Humility, Open Communication, and a Commitment to Excellence.WHO WE’RE LOOKING FORThe ideal candidate is an experienced marketing operations executor with a successful track record of building brands, exceeding growth targets, executing with internal and external partners (including cross-team functions, outside marketing function partners, media buyers, etc.), and has shown success across a variety of marketing disciplines to growth-hack the audience, users, partnerships, and revenue models.YOUR DNA• First and foremost, you are a killer marketer and a subject matter expert in this space…someone who has a track record of growing a physical brand (bonus if it’s tied to an app experience) through e-commerce, CRM, and strategic marketing models.• You are self-motivated, have a results-driven mindset, and have a relentless enthusiasm for expanding product reach to new and existing users and segments.• You are a doer, an enthusiast, a passionate marketer, and someone who knows how to test, iterate, and navigate success. We are NOT looking for a “yes-man” or just another cog in the marketing machine…instead you are a subject matter expert that isn’t afraid to drive new initiatives and see results through grit, creativity, and engineering marketing strategies.• You love the startup space and have built brands and understand the complexities of driving marketing growth and becoming a brand leader in its space.• You are a goal setter with a growth mindset and push yourself and your team to achieve BIG goals. This includes having a winning spirit, a history of achieving great results, and an ambition to execute on collective goals and outcomes.• While individually driven, your success is dependent on deep relationships with your teammates, customers, partners, coaches, and those around you. This includes building foundational relationships based on trust, active listening, accountability, and common goals.• You use all the clubs in your bag to score on the course – you know when to go big, when to show finesse, when to lay-up, and when the sink a big putt to keep yourself in the game. In other words, you attack the market with big ideas and bigger execution, you value the importance of quality and tact, you are smart and effective when taking chances, and you know how to win when it matters most.YOUR QUALIFICATIONS:• Experience in Shopify (required), HubSpot (required), Stripe, Recharge, Klaviyo• 7+ years of experience managing omnichannel brands through performance marketing, CRM, e-commerce platforms, retention management, prospecting and conversion tactics, and digital marketing growth initiatives.• Deep understanding of omni-channel businesses and customer journeys across DTC channels.• Effective collaborator with cross-functional partners, including creatives, product managers, and data analysts.• Analytical mindset with the ability to translate complex data into actionable insights.• Proactive "doer" with an ownership mentality, driving continuous improvements.THE DAY TO DAY• You’ll be in the muck…in the weeds…with your sleeves rolled up and diving in deep to all of the needs, goals, and marketing operation strategies.• You won’t be managing any other team members…while this role will rely on cross-department efforts and the use of some Agency partnerships, this person will be at the helm and leading all pieces of the marketing operations under the Director of Marketing.• You’ll be managing and executing all e-commerce and CRM efforts across Shopify, HubSpot, and other platforms to ensure efficiency and results.• Develop and execute strategies to increase sales, improve product rankings, and drive traffic to all channels.• Manage efficiency targets, refine attribution methodology, conduct testing and iterate to optimize ROI across sales channels.• Conduct regular market and competitor research to identify opportunities and threats, adjust strategies accordingly, and stay ahead of the competition.• Collaborate with internal stakeholders to enhance the DTC customer experience and improve the ROI of growth investments.• Oversee day-to-day advertising operations, continuously evaluating and optimizing marketing spend and channel allocation.• Collaborate with Brand Manager to ensure high-impact creative and consistent brand voice throughout the marketing funnel.• Collaborate cross-functionally with Product, Sales, Operations, and Leadership• Report on channel strategy performance against KPIs, identifying opportunities for continuous improvement and optimization.SALARY & BENEFITS• Comp range is $110,000-150,000.Our client provides a comprehensive benefits package, including:• Medical, dental and vision plans available• Paid vacation time• Paid holidays• Paid paternity/maternity leave• 401k match• Wellness & Lifestyle Benefits