Job details

Copywriter

Nulo is:

We are the fastest-growing U.S. pet food specialty brand (named “Top 25 Most Innovative Consumer Brands” by Forbes Magazine), offering industry-leading dog and cat food products with a world-class sales team, in a multi-billion dollar industry that’s ripe for innovation and change. Imagine inspiring pet parents to think differently about the experience of feeding their dogs and cats, to feed them like the little athletes they are – with foods high in animal protein, low in carbs and infused with viable Probiotics. To learn more visit www.nulo.com. We are open to remote candidates, but Austin (where we’re based) is preferred.

About this role:

Nulo is looking for a passionate Copywriter to join the company’s team in Austin, TX. This person will be primarily responsible for ensuring a clear brand message that is consistent with Nulo’s identity as a leader in the premium pet food industry. To be successful as a copywriter, you should be prepared to work with our team to consistently produce brand-consistent messaging and formulate copy-forward strategies to increase brand awareness. A top-notch copywriter should analyze data related to audience responses and adjust copy to maintain brand identity and increase brand visibility. The Copywriter reports to the Director, Creative Services, based out of our Austin, TX headquarters.

Along with your resume, please submit either a link to an online portfolio or a sample of your own original commercial copywriting work.

What You’ll Do:

Write excellent, target market-relevant copy for all platforms
Adjust writing style, within brand guidelines, based on relevant audiences (e.g. consumer, trade)
Translate complex concepts into clear copy in advertising, on packaging, point of sale materials, promotional materials, website content, and other relevant platforms
Provide input into appropriate images or videos to complement the text; also write compelling copy to fit with compelling imagery
Improve and adjust copy based on internal feedback and consumer responses
Produce consistent, SEO-friendly, blog and website copy based on a thorough awareness/understanding of search functionlity
Support in-house creative development; conceive of copy for new campaign concepts, including scripting ad spots and developing compelling consumer calls to action
Support social media captioning work
Convert marketing ideas into a hashtag, blog, or longer post across various social media networks

Who You Are (Preferred requirements):

3-5 years of copywriting experience
Excellent writing, editing and proofreading skills
Experience with SEO
Strong research skills
Creativity
Collaborative spirit
Strong listening skills and ability to interpret feedback
Excellent time-management and organizational skills
Quick learner and resourceful; able to prioritize effectively
High level of ownership, accountability, initiative and drive
Proactive, with a very strong attention to detail, and a creative approach to problem-solving
BS/BA in marketing, English, journalism, or related field preferred
A love for – and understanding of – all things pets!

What you’ll get:

An important role with one of the fastest growing pet specialty brands in the U.S.
An incredibly passionate and driven team surrounding you
Competitive salary
Health Insurance (medical/dental/vision)
Three weeks’ vacation
401k plan
20% remote work (Fridays)
Dogs welcome in the office

About Nulo:

Founded in 2010 and headquartered in Austin, Texas, Nulo is one of the fastest growing pet specialty brands in America. Nulo, which has 130 employees, was named to Forbes’ “Top 25 Most Innovative Retail Brands in the U.S.” list and is currently found in over 8 countries around the globe. The company anticipates future growth at ~30% annually and is now the 6th largest cat brand and 10th largest dog brand in the U.S. The company sells through three primary channels: e-commerce, neighborhood pet, and national pet retail. Nulo is widely recognized as an innovative and disruptive brand, with a super-premium market position that has provided a foundation for product innovation across the portfolio.

More about Nulo:

Nulo is proud to be an equal opportunity employer and embraces diversity in our workplace. We prohibit discrimination and harassment for employees and applicants of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.