Performance Marketing Manager - Remote - job 2 of 2

We are seeking a seasoned Performance Marketing Manager to join our dynamic team. This role is pivotal in scaling our paid digital marketing efforts while maintaining cost-effective user acquisition. You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization.

Key Responsibilities:

• SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
• Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.

AB Testing & Growth: Relentless pursuit of growth through well designed AB tests with flawless execution.

• Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
• Cross-functional Coordination: Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
• Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
• CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.

Ideal Candidate Experience:

• 5+ years of hands-on performance marketing experience.
• Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
• Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize.
• Self-motivated, collaborative, with a strong work ethic.
• Previous CRM management experience; familiarity with Iterable is a plus.
• Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.

Qualifications:

• Proven track record of delivering measurable results through performance marketing.
• Excellent communication and organizational skills.
• Ability to work in a fast-paced, ever-changing environment.
• Strong proficiency in analytics tools and platforms.

Benefits and perks:

• Competitive salary with a significant upside in equity
• 100% covered Medical, Dental, Vision for you AND 50% for your dependents
• Work from home, we’re remote-first
• Flexible PTO, holiday, and leave policies, including paid parental leave for new parents
• 401k Plan

How to Apply:

Submit your resume and a cover letter explaining why you would be a perfect fit for Numerade and this role. Include examples of past campaigns or projects you have led or significantly contributed to.

We look forward to hearing how you can contribute to our team at Numerade and help us continue to empower students worldwide.