Director, Integrated Media (Remote)

Remote (United States)

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Director, Offline Media will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding the offline media strategy & planning process. This person will manage the Senior Associate, Offline Media as well as various agencies.

Must be results-oriented, passionate about media, and equally comfortable driving campaign strategy and diving into tactical execution and optimization. This person will be accountable for delivery of planned media and campaign goals, and can analyze results for actionable insights. This role sits within a fast-paced, entrepreneurial team and will have a high degree of ownership within the overall customer acquisition strategy. This role will report directly to the Senior Director, Performance Marketing.

Responsibilities:

• Oversee significant media budget, working with internal and external teams to deliver on-brand, cross-channel, marketing campaigns across TV, OTT, audio (podcast, streaming, radio), programmatic, paid search, and OOH.
• Responsible for articulating media strategies that grow the business, understand how the channels are impacting overall business and design future strategy based on the learnings.
• Set expectations and goals with external agency partners to keep Nutrafol at the forefront of all changes in the competitive landscape, determine cross channel budgets, and pockets of testing
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection
• Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis
• Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance and ensuring efficient allocation of resources to drive efficient CPAs
• Ability to speak to, and show through data, the impact of TV on other channels, especially paid search
• Lead the day-to-day implementation, management, optimization, and performance of campaign activities across all channels
• Establish measurement for TV across brand and performance marketing
• Work collaboratively with multiple teams such as brand and analytics to maintain an integrated approach to strategy and creative.
• Measure and analyze the effectiveness of offline marketing campaigns using appropriate metrics and analytics tools, and provide regular reports to senior management 
• Build, manage and mentor a high-performing team of marketing professionals, fostering a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing
• Manage channel budgets, including forecasting monthly costs and reconciling discrepancies
• Stay abreast of key industry trends, competitive insights, and emerging channel technologies, focusing on how these insights can be leveraged to drive performance improvements. 
• Build and maintain strong relationships with agencies and vendors to drive efficiency, best-in-class performance and to obtain the best negotiated contracts and rates. 

Requirements:

• 10+ years of experience in media planning and strategy, with a heavy emphasis on TV at an agency or established brand.
• 5+ years of experience in paid search
• 5+ years of experience managing a team.
• 2+ years in programmatic and youtube
• Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals.
• A rigorous, data-driven, and highly analytical mindset; analyze and provide thought leadership leveraging research data and media/marketing information as well as strategic analysis of campaigns.
• Strong written, verbal communication, negotiation, and presentation skills.
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization.
• Proven experience in leading internal teams and managing external agency partners to meet offline marketing goals
• Strong analytical skills and ability to synthesize data to solve business issues or identify opportunities.
• Experience working with brand and creative teams to bring ideas to life.

Preferred:

• Experience in subscription and/or e-comm businesses. 
• Experience in building and managing awareness/upper funnel campaigns

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$155,000—$170,000 USD

Perks & Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs

California residents may review our CCPA notice here.