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Senior Director, Brand Lead

Nuvalent is an early-stage biopharma company focused on developing selective medicines for cancer patients. They seek a Senior Director, Brand Lead to drive brand strategy and commercial success for their oncology programs.

Skills

  • Oncology experience
  • Marketing expertise
  • Leadership skills
  • Analytical skills
  • Communication skills

Responsibilities

  • Recruit and develop the Marketing Team
  • Collaborate on commercialization strategy
  • Own brand positioning and messaging
  • Lead brand planning processes
  • Develop HCP and patient marketing plans
  • Work with cross-functional teams on brand performance
  • Manage Brand Marketing budget

Education

  • Bachelor's degree
  • MBA or equivalent preferred

Benefits

  • Equal employment opportunities
  • Up to 20% domestic travel
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Director, Brand Lead, Nuvalent, Inc.

At Nuvalent, we're on a mission to transform the lives of patients battling cancer through our selective medicines that leverage our deep chemistry expertise. As the Senior Director, Brand Lead, you'll play a pivotal role in shaping our commercial strategy and ensuring the success of our brand initiatives. Reporting to the Vice President, Commercial, this position allows you to collaborate with passionate colleagues who are industry veterans in drug discovery and oncology development. Your primary focus will be to craft comprehensive marketing strategies for our lead programs, engaging both healthcare professionals and consumers. You’ll have the opportunity to lead and inspire a talented marketing team, helping them grow and thrive as you all work towards common goals. You’ll analyze brand performance, develop multichannel marketing tactics, and work closely with Medical, Legal, and Regulatory teams to ensure compliance and excellence in execution. As a thought leader within the organization, you’ll also champion our brands internally and externally, contributing to impactful strategies and innovative promotional materials. This is your chance to leverage your extensive biopharma experience and partner with cross-functional teams to make a significant difference in the oncology space, all while building a collaborative culture that prioritizes patient outcomes. If you're looking to take the next step in your career and join a company that's making waves in the industry, Nuvalent could be the perfect fit for you!

Frequently Asked Questions (FAQs) for Senior Director, Brand Lead Role at Nuvalent, Inc.
What are the primary responsibilities of the Senior Director, Brand Lead at Nuvalent?

The Senior Director, Brand Lead at Nuvalent is responsible for overseeing the brand strategy, execution, and performance measurement for key oncology programs. Key responsibilities include developing marketing strategies for healthcare professionals and patients, leading a talented marketing team, managing brand positioning and messaging, and collaborating with various teams to ensure compliance and optimal execution.

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What qualifications are needed for the Senior Director, Brand Lead position at Nuvalent?

To qualify for the Senior Director, Brand Lead position at Nuvalent, candidates should possess a Bachelor's degree, ideally complemented by an MBA or equivalent. The role requires over 10 years of experience in biopharma, including at least 5 years in a commercial oncology capacity within the U.S. market. Strong leadership skills and a proven track record in marketing and team management are essential.

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How does the Senior Director, Brand Lead contribute to marketing strategies at Nuvalent?

In the role of Senior Director, Brand Lead, you'll be instrumental in developing comprehensive marketing strategies that encompass successful brand campaigns aimed at healthcare professionals and patients. This involves analyzing market trends, creating promotional materials, and establishing performance metrics to ensure that marketing initiatives align with overall business objectives.

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What skills are essential for success as a Senior Director, Brand Lead at Nuvalent?

Success as a Senior Director, Brand Lead at Nuvalent relies on several core competencies, including strong communication skills, a deep understanding of oncology market dynamics, and the ability to manage multiple projects effectively. Additionally, proficiency in multichannel marketing and strong analytical abilities help in making data-driven decisions that enhance brand performance.

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What is the work environment like for the Senior Director, Brand Lead at Nuvalent?

At Nuvalent, the work environment for the Senior Director, Brand Lead is collaborative and innovative, set against the backdrop of an early-stage company focused on patient outcomes. You'll find yourself part of a culture that empowers every team member, encourages continuous improvement, and prioritizes teamwork across various functions to achieve shared goals.

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Common Interview Questions for Senior Director, Brand Lead
Can you describe your experience with developing brand strategies in the oncology field?

When answering this question, focus on specific examples from your past roles where you successfully developed and implemented brand strategies tailored for oncology. Highlight metrics that showcase your impact, such as increased market share or enhanced brand awareness, and emphasize your understanding of the unique challenges within the oncology market.

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How do you ensure that marketing initiatives align with brand positioning?

To align marketing initiatives with brand positioning, articulate a structured approach where you regularly analyze market trends, gather insights from cross-functional teams, and adjust strategies accordingly. Provide a concrete example of a past project where you successfully aligned marketing efforts with brand messaging.

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What is your approach to leading and developing a marketing team?

Discuss your leadership philosophy, emphasizing empowerment, collaboration, and continuous feedback. Share your experience in mentoring team members, enhancing their skills, and fostering an environment that encourages innovation and accountability.

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How do you handle cross-functional collaboration, especially with legal and regulatory teams?

Describe your strategies for building strong partnerships with legal and regulatory teams. Mention tools or practices, such as regular check-ins or shared project management, that enable effective communication and ensure compliance while moving marketing initiatives forward.

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What metrics do you prioritize when measuring brand performance?

When discussing brand performance metrics, mention specific KPIs such as market share growth, customer engagement rates, and return on marketing investment. Highlight how these metrics inform your decision-making and adjustments to marketing strategies.

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Can you explain your experience with multichannel marketing?

Explain your involvement in creating multichannel campaigns that effectively engage both healthcare professionals and patients. Provide examples of successful campaigns and the channels used, showcasing your understanding of audience segmentation and personalization.

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How do you approach competitor analysis for brand readiness?

Respond by outlining your methods for conducting competitor analysis, such as using SWOT analysis or market research tools. Discuss how you leverage this information to inform brand positioning and tactical plans, ensuring readiness against competitors.

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Describe a time when you faced a challenge in brand management and how you overcame it.

This is an opportunity to showcase your problem-solving skills. Choose a specific challenge, describe the steps you took to address it, and highlight the successful outcome, focusing on your ability to maintain brand integrity and meet company objectives.

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What strategies do you employ to maintain compliance in marketing activities?

Discuss the importance of compliance in marketing and outline your processes for collaborating with legal and regulatory teams to review materials. Share any tools or protocols you’ve developed to ensure that all marketing activities remain compliant with industry regulations.

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How do you keep up with trends and shifts in the oncology landscape?

Detail your commitment to staying informed about oncology trends by engaging with industry publications, attending conferences, and networking with experts in the field. Emphasize how this knowledge has been instrumental in shaping your marketing strategies.

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Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Growth & Learning
Mission Driven
Rapid Growth
Passion for Exploration
Empathetic
Feedback Forward
Medical Insurance
Dental Insurance
Vision Insurance
401K Matching
Life insurance
Maternity Leave
Paternity Leave
Paid Holidays
Paid Time-Off
Performance Bonus
Social Gatherings
Some Meals Provided

Nuvalent is a biotechnology company that develops targeted therapies for clinically proven kinase targets in cancer. Leveraging deep expertise in structure-based design, Nuvalent develops innovative small molecules with exquisite target selectivit...

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DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$150,000/yr - $200,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 27, 2024

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