Global Marketing Manager, Digital Events

Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.COMPANY DESCRIPTION:Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box, we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.JOB PURPOSE:As part of the Global Programs team you will be responsible for our global virtual event strategy and deployment. Your role is to drive consistent, cohesive storytelling in-market through live & on-demand webinars, workshops and demos. You’ll work closely with Regional Marketing to help them meet their demand gen goals; with Digital and MOPs to activate your virtual events; and with Campaigns, Partner Marketing and Customer Marketing to curate compelling content. This is a key strategic role aligned with demand generation with the goal of winning new business and building trusted customer relationships.DUTIES AND RESPONSIBILITIES:• Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events• Work with Global Campaigns to build full-funnel webinar calendar that includes industry experts, customers and Okta partners• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social• Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub• Establish regular feedback loop with partner marketing, field marketing, digital, analytics and various cross-functional stakeholders to help inform global event strategy• Maintain detailed and transparent reporting on all aspects of lead acquisition activities including conversion, opportunity creation, etc.TECHNOLOGY SKILLS:• Marketing automation, webinar & CRM platforms (knowledge of Marketo, On24 and Salesforce preferred)• Data management tools (Tableau, 6sense, experience highly desirable)• Proficiency with Excel• Strong analytical abilities. Manipulating data, analyzing outcomes, and scoping out key insights to establish continuous optimization.QUALIFICATIONS PREFERRED:• 7+ years of marketing experience• Bachelor’s Degree; Marketing preferred• Excellent communication skills• Proven experience to orchestrate and manage a program that consists of multiple projects, delivering on time and on budget• History of working with Regional/Field Marketing teams a plus• Excellent time management, facilitation, and organizational skills• Comfortable communicating at all levels of stakeholders and groupsBelow is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:$123,000—$185,000 USDThe annual base salary range for this position for candidates located in the San Francisco Bay area is between:$138,000—$206,000 USDWhat you can look forward to as an Full-Time Okta employee!• Amazing Benefits• Making Social Impact• Fostering Diversity, Equity, Inclusion and Belonging at OktaOkta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.