Regional Marketing Manager at Okta in San Francisco, CA

The Regional Marketing Manager is responsible for executing strategic programs with cross-functional teams to create demand within a given territory in North America. This specific role will be focused on the Northwest territory. Working closely with the Territory Sales Directors, Sales Development Representatives (SDRs), Channel Sales and the broader Go-to-Market team, you will drive execution... of regional field events, programs and campaigns; and work with our partners to drive business value. This role, reporting to the Regional Marketing Manager Lead for West, will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account-targeted programs, regional conferences and professional associations, targeted field events, demand campaigns and assets, direct mail, call campaigns, and webinars. Their primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs, as well as to ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels. DUTIES AND Responsibilities: Primary liaison between Americas Field Sales, broader Go-to-Market (GTM) and Product Marketing teams Client-Service Experience/Mentality Communicate feedback from the Field back into the GTM and Product Marketing teams to ensure the Field has the tools and messaging they need to sell effectively Create a 6-month rolling plan for the regional sales teams Plan, create and execute all marketing activities for the regions and report results Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region Share best-practices across the regions Assess challenges of the Field and create solutions to address those challenges Ability to identify effective marketing tools for Sales success Okta is an Equal Opportunity Employer. (Colorado only ) Minimum salary of $117,000/year bonus equity benefits Note: Disclosure as required by sb19-085(8-5-20) Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located. We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live. Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs. Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications