Influencer Marketing Coordinator (Hybrid Role - New York)

As an Influencer Marketing Coordinator at OLAPLEX, your key responsibilities include executing influencer marketing campaigns, sourcing influencers, managing deliverables, and maintaining clear communication with influencer partners. You'll also support content creation, track performance metrics, and assist in the analytics of campaign results. This role is about blending creativity with strategic oversight to maximize brand visibility.

To qualify for the Influencer Marketing Coordinator position at OLAPLEX, you should have at least 2 years of experience in influencer marketing or related fields, ideally within the beauty or hair care industry. Strong organizational skills, attention to detail, and excellent communication abilities are essential, along with familiarity with social media platforms and influencer marketing trends.

The Influencer Marketing Coordinator supports OLAPLEX's marketing objectives by ensuring that influencer-generated content aligns with the brand’s standards and strategic goals. By tracking and analyzing performance metrics, you will provide insights that help optimize marketing initiatives and drive effective campaigns that resonate with our target audience.

At OLAPLEX, the work culture is vibrant, collaborative, and flexible. We embrace creativity and value contributions from all team members. Our commitment to growth and innovation fosters an environment where everyone can thrive, bringing their authentic selves to work and effectively contributing to our mission of empowering beauty. Your role as an Influencer Marketing Coordinator will be supported by a community that prioritizes professional development and team bonding.

The annual base pay for the Influencer Marketing Coordinator position at OLAPLEX ranges from $55,000 to $65,000, with eligibility for an annual bonus. Compensation can vary based on qualifications, experience, and location. Additionally, OLAPLEX offers competitive benefits, including flexible work arrangements, health insurance options, and a robust professional development reimbursement program.

When discussing your experience, highlight specific campaigns you've worked on, the influencers you engaged with, and the results achieved. Emphasize any metrics that demonstrate success, such as increased engagement or conversions, and showcase your understanding of trends in the beauty industry.

To measure success, outline key performance indicators (KPIs) such as engagement rates, earned media value, cost per acquisition, and return on advertising spend. Discuss tools or analytics platforms you’ve used to track these metrics, and how you've leveraged data to optimize future campaigns.

In responding to this question, narrate a specific campaign where you were heavily involved. Describe the initial goals, the strategies you implemented, the influencers you partnered with, and the measurable outcomes that resulted, such as increased brand awareness or sales.

Talk about the criteria you consider when selecting influencers, such as audience alignment, engagement rates, content style, and authenticity. Discuss how you assess their fit with OLAPLEX's brand values and discuss any tools or strategies you use to streamline this selection process.

Use the STAR (Situation, Task, Action, Result) technique to outline a specific challenge related to influencer marketing. Detail what the challenge was, your role in resolving it, the steps you took, and the successful outcome that followed.

Discuss any influencer management tools or analytics platforms you have experience with. Explain how these tools helped you manage relationships and track campaign performance, providing examples of how they enhanced your workflow and effectiveness.

Emphasize the importance of regular communication and engagement with influencers. Share strategies such as follow-up collaborations, personalized outreach, and providing value through insights and support that help foster ongoing partnerships.

Discuss the current trends in influencer marketing that interest you, whether it's the rise of micro-influencers, shifts in social-media platforms, or the integration of video content. Share your thoughts on why these trends matter and how OLAPLEX can leverage them.

Talk about the process you implement to review influencer content, including regular check-ins, clear guidelines, and feedback mechanisms. Emphasize your attention to detail and your commitment to maintaining OLAPLEX's brand standards throughout collaboration.

Share your passion for beauty and how it aligns with OLAPLEX’s mission of promoting healthy hair. Discuss personal experiences or inspirations that drive your enthusiasm for this field and the opportunity to contribute to OLAPLEX's innovative approach.