Director, Performance

As a Director of Performance at OMD EMEA, your primary responsibilities include overseeing central media planning for key accounts like Odeon, Crunchyroll, and Sony Pictures Home Entertainment. You'll be responsible for leading a talented team, developing and delivering innovative Performance Media strategies, and ensuring excellent results through comprehensive reporting and analysis. You’ll also collaborate closely with local market teams and key stakeholders to identify growth opportunities and deliver strategic solutions aligned with client goals.

To excel as a Director of Performance at OMD EMEA, you should possess a strong background in performance media, with experience across channels like social and programmatic advertising. Demonstrable experience managing multiple stakeholders and creating impactful digital strategies is essential. Excellent communication skills, solid team management experience, and a proactive attitude towards performance trends will also contribute to your success in this role.

Essential skills for the Director, Performance role at OMD EMEA include expertise in performance media and digital marketing strategies, strong analytical abilities, and proficiency in tools like Google Ads and DV360. You should be adept at managing teams, handling multiple projects under tight deadlines, and communicating effectively with clients. A passion for the entertainment industry and an understanding of market nuances will also give you an edge.

OMD EMEA is committed to the professional growth of its employees, offering various learning and development opportunities tailored for roles like Director of Performance. This includes both formal training programs and informal mentoring from experienced professionals. With a focus on fostering a culture of excellence and innovation, you'll have the chance to enhance your skills, engage with industry leaders, and progress in your career within a high-profile team.

OMD EMEA prides itself on a collaborative and inclusive work culture that values diversity and empowers team members. As a Director of Performance, you will work in a dynamic environment, engaging with passionate colleagues who share your enthusiasm for the entertainment industry. The agency promotes flexibility with remote work opportunities while emphasizing teamwork and communication, ensuring that everyone can showcase their talents and thrive together.

In answering this, focus on specific campaigns you’ve managed, highlighting strategies and tools used. Discuss key performance indicators and outcomes achieved, demonstrating your ability to drive results through effective performance media tactics.

Share your approach to prioritization, emphasizing techniques such as daily stand-ups or agile methodologies. Explain how you assess project urgency and importance while ensuring team alignment with overall objectives.

Discuss your experience in building relationships with key stakeholders, focusing on transparency and consistent communication. Explain how you tailor your messaging to meet different stakeholder needs while ensuring alignment with performance goals.

Talk about how you utilize data analytics to track campaign performance routinely, mentioning tools you use for optimization. Highlight the importance of A/B testing and adjusting campaign parameters based on real-time feedback.

Share a specific case study that outlines your role and the steps you took in developing and executing the digital strategy. Focus on measurable results and how you addressed any challenges during the campaign.

Explain your understanding of critical metrics such as ROI, cost per acquisition, and conversion rates. Discuss how these metrics guide your decision-making process in campaign strategies.

Describe your methods for fostering a culture of continuous learning within your team, such as weekly knowledge-sharing sessions or subscribing to industry newsletters. Highlight the importance of proactively embracing new technologies and strategies.

Provide a structured approach to conflict resolution, focusing on open communication and active listening. Share techniques you use to mediate disputes effectively, ensuring team cohesion while respecting diverse viewpoints.

Discuss how creativity enhances performance media, from crafting compelling ad copy to innovative campaign concepts. Explain how fostering a creative environment can lead to breakthrough strategies that resonate with target audiences.

Reflect on your passion for the entertainment industry and how it aligns with OMD EMEA's mission. Emphasize your enthusiasm for leading a talented team and driving impactful campaigns that elevate client success in this vibrant space.