Marketing Manager - E-commerce

A leading E-commerce Platform in the field of beauty the Marketing Manager for our E-commerce division at On-Hire, you will play a pivotal role in driving our online brand presence and customer engagement. You will oversee the development, execution, and management of digital marketing strategies that align with our business goals to increase online sales and boost brand loyalty.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for the E-commerce platform, focusing on brand awareness and customer acquisition.
• Manage digital marketing campaigns across various channels, including social media, email, PPC, SEO, and content marketing.
• Monitor and analyze performance metrics and KPIs to assess the effectiveness of marketing efforts and make data-driven decisions.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives.
• Conduct market research to identify trends, competitive landscape, and customer preferences to refine marketing strategies.
• Develop and manage the marketing budget, ensuring optimal allocation of resources across various channels.
• Oversee the creation of engaging content for web and social media platforms that resonates with our target audience.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a strong focus on E-commerce.
• Proven track record of successfully managing digital marketing campaigns that drive engagement and revenue.
• Strong analytical skills with experience in tools like Google Analytics and marketing automation platforms.
• In-depth knowledge of SEO, PPC, email marketing, and social media strategies.
• Excellent communication and interpersonal skills, with a creative mindset and attention to detail.
• Ability to work independently and collaboratively, managing multiple projects in a fast-paced environment.