Senior Manager of Consumer Insights

Who You Are:

You are inherently curious, with an impulse to seek new information and experiences and explore novel possibilities. You are self-motivated and enjoy finding opportunities to bring new thought and creativity to the processes. You thrive in a collaborative and mission-driven culture.

The Task At Hand:

The Senior Manager of Consumer Insights is an individual contributor who will bring broad capabilities across primary research, business analytics, syndicated analysis, and project management. This role reports to the Senior Director of Brand Marketing. They will develop the annual research agenda and prioritize and recommend solutions. This person must be comfortable working with, influencing, and presenting to officers of the organization. They should consistently demonstrate data mining along with holistic thinking, strategic agility, and leadership with all levels of the organization.

In This Role, You Will:

• Work with business partners to uncover underlying business needs and craft high-value learning agendas

• Establish a consumer-centric organization through the design and conduct of consumer research to uncover valuable insights about our target audience

• Design, execute, and analyze primary research (both qualitative and quantitative), and synthesize syndicated sources (Numerator, Shopify/Peel, Mintel, Gutcheck, SPINS, SurveyMonkey, etc)

• Evolve current consumer personas to guide marketing and product development efforts

• Collaborate closely with the marketing team to align campaigns/communication with consumer preferences and needs

• Provide actionable and data-driven recommendations for improving customer experience and engagement.

• Independent department ownership covering multiple task levels from strategy to execution while paving the way for a team build

• Monitor industry, global, and reporting (including AI) trends and competitive landscape to identify opportunities and threats

• Proactively uncover innovative research methods to enable quicker, consumer-informed decision-making.

• Report on critical metrics and KPIs by working with business teams to understand their decision-making and processes

• Provide clear and concise storytelling reporting and key dashboards, effectively analyze outcomes, and translate data into actionable insights and recommendations organization-wide

• May be asked to perform additional duties as necessary

In This Role, You’ll Bring With You:

• Bachelor’s Degree in Marketing or related field required. Master’s Degree preferred

• 7+ years of relevant experience, with a minimum of 4 years in a manufacturer-side, branded consumer-packaging-goods company. Food or beverage industry experience required

• Required experience leading, designing, executing, and reporting primary market research. This includes knowledge of marketing research techniques such as consumer segmentation, brand tracking, concept testing, creative briefing, creative asset testing, and purchase journeys

• Familiarity with DIY Platforms and Tools

• Excellent knowledge of marketing strategy and how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis. This includes segmentation, need states, concept development/validation, test-and-learn approaches, creative testing, and more.

• Demonstrated success in leveraging consumer knowledge and insights to drive business results and impact strategy

• Must be a forward thinker; challenging the status quo and leveraging research to support previously unidentified space and strategic decisions

• Experienced reporting to senior executives

• Excellent planning and project management skills

• A highly motivated leader with the ability to devise an excellent solution in unstructured situations

• Passionate and proactive about making the work environment fun and rewarding

• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter

• Genuinely passionate about improving childhood nutrition for a healthier and happier planet

• Desire to contribute to a dynamic high-growth, purpose-driven work environment

• Previous exposure to cross-functional work between Sustainability and Marketing preferred

• Must reside in the United States to be considered for this position

• Please note that visa sponsorship is not available for this position

Compensation:

• Full Time, Exempt, Salaried.

• The anticipated salary range for this position is $100,000.00 - $135,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.

Additional:

• Remote-first work environment

• Annual Bonus

• 401(k) program + 4% company match after three months

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

• Monthly Cell and Internet Stipend

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey

• Unlimited Paid Time Off

• Paid Volunteer Time

• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections

• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee

• Vision and Dental Insurance covered at 100% for the employee and dependents

• Life insurance

• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans

• Employee assistance program (EAP)

• All other benefits, leaves, and insurance as required by law, based on your specific residence

• And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families.  Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

You must reside in the United States to be considered for this position.