Head of SEO (In-house Marketing)

Are you an experienced SEO professional looking for a step up?Want to join Australia’s largest and fastest-growing independent agency, where your success and achievements will be recognised and rewarded?This is your chance to be part of an award-winning agency, where everything you do will impact the growth and success of the business, locally and globally.Over 3 years, we’ve invested $1M+ into trying and testing every digital strategy to see what works and what doesn’t. It seems the rules to succeeding online are always changing, so everyday our team is building new and intuitive tools to tackle the future of marketing.The primary purpose of the Head of SEO (In-house Marketing) is to partake in and manage given SEO operations. A large part of this position is to work with and communicate effectively with internal stakeholders and external agencies therefore written, verbal and presentation skills need to be of a high standard.Note:• This is a remote contracting role and is open to candidates based in the US or UK• Candidate is willing to work on occasional intersecting AEST hoursThe Head of SEO (In-house Marketing) is responsible for:SEO● Strategic & technical SEO advice & support across OMG websites● Management of SEO initiatives● Management of SEO agencies and platforms● Increased performance of SEO as a channel YoY● Be the knowledge hub of SEO for the wider businessTech SEO and Site Optimisation● Audit – site architecture, content structure, copy and content, UX, site server performance, backlinks, meta-data and titles, alt tags●Management of Recommendations – summary of findings, project management● Management – QA Reviews, developer liaison● Analytics and Tracking Review● Competitor AnalysisContent● Content Calendar – daily, weekly, monthly, quarterly, yearly, ad hoc● Blog Content – research, recommendations, collaboration● Keyword Mapping and Optimisation● Keyword Research● Topic and Trend Analysis● Customer Focused and Hero Content – research, recommendations, collaborationDigital PR and Outreach● Content Promotion Strategy● Link Building● Hitlist Creation – research, recommendations, collaboration● Outreach – influencers, bloggers, publishersReporting● Have good knowledge of tracking best practices to report correctly● Be able to report on budgets spent and targets to date for channels worked on● Work closely with the Analytics team to create reporting dashboards that give all the metrics needed for channels worked onRequirements• Organised and proactive, with a desire to always be learning.• A strong communicator, both internally with your team and externally with clients, with good presentation skills.• Able to work as part of a hybrid team (on-site & off-site).• Experienced in fundamental SEO.• Proficient in Google sheets, confident with basic formulas.• Inquisitive. Always asking ‘why?’• Collaborative, able to work well as part of a team, offering to support and pitch in on accounts other than your own may be necessary sometimes.• Able to thrive independently. Get lost in the numbers and emerge with something great!About OMG:• AFR Best Places to Work Finalist 2022• Our #1 belief and goal is that if employees are happy and over the moon - the culture is amazing and together we can achieve incredible results!• Massive focus on hiring good human beings - we believe the rest can be learned and developed through our training initiatives• Huge focus on employee development, engagement & growth opportunities• Hybrid-working - enjoy the great office vibe and the benefit of working from home• Largest independent agency in Australia - tripled revenue year in last 3 years• We are in significant growth mode, looking for our future leaders as we scale globally- currently 140+ employees in Sydney and Melbourne, 40 in the Philippines, as well as USA expansion ongoing. This was 30 employees 3 years ago!• R&D investment, the forefront of digital marketing, innovation• Our values are- We ‘Share evidence, not opinion’, ‘Find solutions, not problems', ‘Make customers love you’, ‘Own it and get it done’• We live Diversity, Equity & Inclusion as our people including our Leadership Team are of many cultural backgrounds and represent a positive gender mix. In fact we have people from all walks of life and diverse backgrounds including LGBTQ, disability and socio-economic backgrounds.OMG is an equal-opportunity employer, so by working for us, you’ll be part of an organisation that supports diversity and inclusion.