Vice President, Product Marketing

Who We Are

Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.

As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.

Who You Are

A leader skilled in driving go-to-market strategy, positioning, messaging, and overall success of Ontic’s growing product portfolio.  You work closely with product management, sales, and marketing teams to develop and execute strategies that resonate with our target audiences, generate revenue, and position the company as a market leader in corporate security software. You work closely with the executive team to align product marketing objectives to overall company strategy. You have deep experience with enterprise buyers and large organizations and their unique needs. 

You are a successful team builder, who has recruited and developed high-performing product marketers. You are a skilled collaborator with leadership peers. You are adept at establishing and communicating priorities for the function, knowing that the demands from the business always exceed team capacity. 

You share our core values: Do Good Above All, Raise the Bar, Leading with Empathy, Walk the Walk, and Keep Moving.

• Go-to-Market Strategy: Lead the development and execution of comprehensive go-to-market (GTM) strategies for all products and solutions
• Define and communicate the value proposition and competitive differentiation of each product in the portfolio
• Collaborate with product management to ensure alignment on market needs and product roadmaps
• Market Research & Insights: Conduct thorough market research and analysis to understand customer needs, competitive landscape, and emerging trends in enterprise B2B software
• Provide actionable insights to product management, sales, and executive leadership to influence product strategy and growth opportunities
• Positioning & Messaging: Develop and refine compelling product positioning, messaging, and narratives tailored to target segments, ensuring consistency across all channels
• Partner with content, demand generation, and sales teams to create impactful assets - from videos to case studies to return on investment tools
• Sales Enablement: Equip the sales team with high-impact tools, content, and training to improve product knowledge and drive sales effectiveness
• Develop playbooks, pitch decks, competitive battle cards, and product demos to support the sales process
• Demand Generation: Collaborate with the demand generation team to create and execute campaigns that drive product awareness and generate high-quality leads
• Track the effectiveness of marketing programs and campaigns, optimizing based on performance metrics
• Cross-functional Collaboration: Serve as the 'glue' between product, marketing, sales, and customer success teams, ensuring alignment and synergy across departments
• Work closely with the leadership team to provide strategic guidance and thought leadership on product marketing initiatives
• Leadership & Team Management: Lead, mentor, and grow a high-performing product marketing team, fostering a culture of innovation, accountability, and collaboration
• Develop the team’s capabilities in market research, competitive analysis, packaging and pricing, messaging, and sales enablement

• 10+ years of experience in product marketing, with at least 5 years in a leadership role at an enterprise B2B software company
• Proven track record of launching and scaling enterprise software products
• Expertise in go-to-market strategy, positioning, messaging, and competitive analysis
• Strong leadership, team-building, and interpersonal skills
• Excellent communication skills, with the ability to translate complex concepts into clear and compelling messaging
• Ability to work cross-functionally and influence across the organization
• Analytical mindset, with experience in using data to drive decisions and optimize marketing strategies

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at recruitment@ontic.co  or call (512) 572-7400 

Ontic does not provide sponsorship for employment visas or work authorization for this role. Applicants must be legally authorized to work in the US without requiring sponsorship, now or in the future

Ontic Benefits & Perks

Competitive Salary

Medical, Vision & Dental Benefits

401k

Stock Options

HSA Contribution

Learning Stipend

Flexible PTO Policy

Quarterly company ME (mental escape) days

Generous Parental Leave policy

Home Office Stipend

Mobile Phone Reimbursement

Home Internet Reimbursement for Remote Employees

Anniversary & Milestone Celebrations

Ontic is an equal-opportunity employer.  We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.

All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.