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Senior Strategy Director - Digital/Omnichannel

Senior Strategy Director – Digital/Omnichannel

Reports to Executive Director Strategy & Innovation

Job Summary

As Senior Strategy Director, Digital/Omnichannel, you will serve as a trusted advisor to internal and external stakeholders, driving the development and execution of effective, measurable digital/omnichannel strategies that align with client objectives. Leveraging deep expertise in digital engagement, you will shape innovative solutions that provide a consistent and personalized experience across multiple channels, play a key role in business development and organic growth, and enhance the agency’s overall strategic capabilities.

Essential Duties & Responsibilities

Strategic Leadership & Client Partnership

  • Develop and deliver measurable omnichannel strategies that align with client objectives and drive engagement
  • Act as a strategic advisor to clients, guiding them through best practices in digital engagement and data-driven decision-making
  • Lead and facilitate internal and client workshops, helping teams navigate the evolving omnichannel landscape and maximize the impact of their digital strategies
  • Collaborate with cross-functional teams to integrate omnichannel approaches into broader medical communications and engagement strategies

Innovation & Thought Leadership

  • Collaborate closely with the Solutions Innovation Centre and our ecosystem of elite technology partners, helping to drive the company’s innovation agenda and ensuring that we remain at the forefront of emerging technologies (including AI/ML), omnichannel strategies and data-driven approaches
  • Stay ahead of industry shifts and proactively bring new ideas and innovative solutions to clients
  • Represent the company at conferences, panels, and industry events, driving external thought leadership and positioning the agency as a leader in digital medical communications

Business Growth & Agency Development

  • Contribute to new business and organic growth across the company
  • Support the development of innovative service offerings, ensuring the agency remains competitive in the evolving digital landscape
  • Play a key role in internal knowledge sharing, mentoring team members and fostering a culture of strategic excellence

Experience, Skills, and Qualifications

  • Preferred qualifications include:

o   BSc or Masters degree in a relevant subject (e.g., scientific, marketing)

o   Professional digital marketing qualification e.g., CIM / IDM diploma or higher

  • Proven experience at a leadership level of developing and delivering digital and omnichannel engagement strategies for Global and Regional pharmaceutical teams
  • Track record of driving business growth
  • Excellent communication and facilitation skills, with strong experience of leading client presentations/workshops, and participating in external Thought Leadership activities
  • Strong strategic leadership skills with the ability to motivate and inspire teams and promote critical thinking
  • Highly adaptable and agile, with the ability to pivot in response to evolving company / client needs
  • Self-driven and proactive, with the ability to deliver immediate value
  • Ability to work collaboratively with multi-disciplinary teams and individuals with varying levels of experience

Travel Requirements

  • As required by business needs

About OPEN Health

OPEN Health unites deep scientific knowledge with wide-ranging specialist expertise to unlock possibilities that improve health outcomes and patient wellbeing. Working in partnership with our clients, we embrace our different perspectives and strengths to deliver fresh thinking and solutions that make a difference.

OPEN Health is a flexible global organization that solves complex healthcare challenges across HEOR and market access, medical communications and creative omnichannel campaigns.

What we offer:

As a global organization, OPEN Health is committed to supporting our employees and their families through a comprehensive benefits program

  • Competitive pay, generous paid vacation and holidays, and health insurance programs across all our locations
  • Ongoing training and development opportunities which foster and shape your individual career path
  • An active and growing commitment to bettering the communities our employees call home through our Corporate Social Responsibility program
  • The opportunity to thrive in a global, collaborative environment while working every day to improve health outcomes and patient wellbeing
  • Diverse, inclusive culture that encourages you to bring your whole self to work

OPEN Health does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Average salary estimate

$135000 / YEARLY (est.)
min
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$120000K
$150000K

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What You Should Know About Senior Strategy Director - Digital/Omnichannel, OPEN Health

As the Senior Strategy Director of Digital/Omnichannel at OPEN Health, you'll step into an exciting and pivotal role where your expertise will directly impact the future of digital engagement in healthcare. You'll become a trusted advisor to both clients and internal teams, crafting measurable omnichannel strategies that resonate with client objectives and enhance patient experiences. On a day-to-day basis, you will be at the forefront of innovation, collaborating with elite tech partners and our Solutions Innovation Centre to leverage emerging trends, including AI/ML. This hands-on position involves leading workshops with clients, helping them understand best practices in digital engagement and data-driven decision-making. You'll not only contribute to new business growth but also play a crucial role in mentoring team members and fostering a culture of strategic excellence. With responsibilities that extend from strategic leadership to business growth, your ability to adapt to evolving landscapes will be key. At OPEN Health, we're not just about business; we're about bettering health outcomes. By joining us, you’ll help unlock possibilities that can significantly improve patient wellbeing while enjoying the support of a diverse and inclusive workplace offering competitive benefits and career development opportunities. Ready to embrace the challenge and lead change in healthcare communication? Let’s shape the future together!

Frequently Asked Questions (FAQs) for Senior Strategy Director - Digital/Omnichannel Role at OPEN Health
What are the key responsibilities of the Senior Strategy Director - Digital/Omnichannel at OPEN Health?

The Senior Strategy Director - Digital/Omnichannel at OPEN Health is responsible for developing measurable omnichannel strategies that align with client objectives, leading workshops, and guiding clients through best practices in digital engagement. This role also involves collaboration with cross-functional teams and contributing to business growth while staying ahead of industry trends.

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What qualifications are needed for the Senior Strategy Director - Digital/Omnichannel position at OPEN Health?

Candidates for the Senior Strategy Director - Digital/Omnichannel role at OPEN Health typically hold a BSc or Master's degree in relevant fields and have professional digital marketing qualifications. Proven experience in leading global digital and omnichannel strategies is also essential.

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How does the Senior Strategy Director - Digital/Omnichannel contribute to OPEN Health's innovation agenda?

In the role of Senior Strategy Director - Digital/Omnichannel, you will collaborate with the Solutions Innovation Centre to drive OPEN Health’s innovation agenda. You'll explore new technologies, brainstorm innovative solutions, and ensure the agency remains at the forefront of industry advancements, particularly in omnichannel strategies and digital engagement.

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What type of company culture can I expect as a Senior Strategy Director - Digital/Omnichannel at OPEN Health?

At OPEN Health, the culture is diverse and inclusive, encouraging employees to bring their whole selves to work. The organization prioritizes employee wellbeing through comprehensive benefits, supports individual career development, and fosters a collaborative work environment aimed at improving health outcomes.

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What opportunities for career development are available for the Senior Strategy Director - Digital/Omnichannel at OPEN Health?

OPEN Health offers ongoing training and development opportunities tailored to support the individual career paths of employees, including the Senior Strategy Director - Digital/Omnichannel. This ensures that you can continually grow your skill set and stay competitive in the evolving digital landscape.

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Common Interview Questions for Senior Strategy Director - Digital/Omnichannel
Can you describe your experience developing omnichannel strategies?

When answering this question, focus on specific projects where you've created omnichannel strategies. Highlight your thought process, the challenges you faced, and how you utilized data to make informed decisions, ensuring to relate your experience back to the role at OPEN Health.

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How do you stay current with trends in digital engagement?

Provide examples of resources you use to keep up with digital engagement trends, such as industry publications, webinars, or networking groups. Emphasize your proactive approach to learning—something that aligns with the innovative culture at OPEN Health.

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Describe a successful project where you led a cross-functional team.

Share a specific example where your leadership was crucial to the project's success. Focus on how you communicated effectively, encouraged collaboration, and drove results, all while ensuring that diverse perspectives were valued in the decision-making process.

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What role does client feedback play in your strategic planning?

Discuss how you integrate client feedback into your strategic planning by demonstrating how it informs refinements and innovations in your approaches. Relate this back to how you would engage with clients at OPEN Health.

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How do you prioritize competing projects and deadlines?

Explain your approach to prioritizing tasks based on their urgency and impact. Provide examples of tools or methods you use to manage time effectively, showcasing how you would balance multiple priorities at OPEN Health.

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What do you believe is the biggest challenge facing digital marketing in healthcare?

Identify a specific challenge and discuss potential solutions. This demonstrates your industry insight and your capability to drive change, which is valuable for the Senior Strategy Director role at OPEN Health.

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How do you measure the success of an omnichannel strategy?

Outline your metrics for success, such as engagement rates, client satisfaction, and ROI. This shows your analytical side and aligns with OPEN Health's emphasis on measurable strategies.

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Can you give an example of how you've used data to inform a strategy?

Share a specific instance where data analysis significantly influenced your decision-making. Include details about the data sources and insights gained, framing it as a key step in your strategic development process.

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How would you approach mentoring team members?

Discuss your mentoring philosophy, including how you would provide support, share knowledge, and create an environment where team members feel comfortable to grow and ask questions, aligning this with OPEN Health's culture of strategic excellence.

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What strategies would you implement to foster innovation within your team?

Talk about methods such as brainstorming sessions, workshops, or external collaborations that encourage creativity and innovation. Your answer should reflect how innovation is vital to the Senior Strategy Director role and how it aligns with OPEN Health's mission.

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MATCH
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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 17, 2025

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