Field Marketing Campaign Manager

Role: Campaign and Demand Generation ManagerRegion location: North AmericaDepartment Description:The Infrastructure Global Industry Unit is one of the largest Industry business units at Oracle. Construction and Engineering products in that unit help organizations reimagine how organizations plan, build, and operate the vital assets that improve lives and power progress around the world, today and tomorrow. From managing complex projects and portfolios, to enabling better ways to collaborate in the field, to transforming data into insights, our software helps boost productivity, minimize risk, and unlock intelligence to drive continuous improvement. Our customers span organizations of all sizes, including many of the world’s best-known construction contractor and asset owner organizations. To support their success, we build not only the best solutions but also the best teams. Teams that work closely together and across our organization to meet challenges. Teams that bring customer focus, deep knowledge, and boundless creativity to every project. Teams with the vision to see better ways to build tomorrow, today.Campaign Management and Demand Generation Job descriptionThe IGIU (Infrastructure Global Industry Unit) Global Campaigns team is chartered to build and scale efficient campaign plans that align to go-to-market strategies by partnering with product marketing, sales and cross-functional teams across marketing to engage prospects with targeted campaigns and marketing activities that build pipeline and drive revenue.Responsibilities include but may not be limited to:• Own bringing the campaign strategy for Oracle’s Construction and Engineering products and solutions to life through activation plans and objectives• Create and drive omni-channel campaign plans in alignment with business priorities, product market maturity and GTM plan• Design activation plans for execution: digital, event, PR, trade publications, partner integration• Create and manage campaign kits, complete with bill of materials, messaging and execution plan• Drive a consistent message and tone across different campaign programs and regions through cross-functional alignment• Leverage the customer journey map and funnel stages to engage target audiences with the right content through the right channel at the right time• Measure and optimize campaign performance against KPIs such as MQL benchmarks, funnel conversion rates, pipeline and revenue, provide recommendations based on key drivers to improve engagement• Coordinate with Marketing Operations teams on data requirements for tracking of global campaign activities and performance• Partner with AMER/EMEA/JAPAC Field Marketing leads to execute full funnel campaign related activations• Work closely with partner teams to develop and execute campaign strategies• Coordinate localization/translation workflows with internal and external teams globally• Manage the campaign calendar and plan on a page• Own execution of digital channels and email nurtureCareer Level - IC4