Marketing Manager, Media

Hi, we're Oscar. We're hiring a Marketing Manager, Media to join our Growth Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Manager, Marketing will enable growth initiatives through marketing. The Manager creates forecasts for planned initiatives, identifies new opportunities to achieve enterprise goals through marketing and relies on past experience to significantly advance our capabilities. The Manager uses proactive problem solving and data monitoring to champion marketing led work streams resulting in increased membership, retention and consumer experience. The Manager, Marketing delivers marketing plans that meet or exceed stated goals autonomously with minimal supervision through leadership of direct reports or by influencing others.

You will report to the Senior Manager, Growth Marketing. 

Work Location: 

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

This is a hybrid role in our New York office (in Hudson Square).  You will be expected to come into the office at least two days each week and work-from-home on other days. #LI-Hybrid

Pay Transparency:

The base pay for this role is: $103,200 - $135,450 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program and annual performance bonuses.

Responsibilities

• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals.  
• Monitor the performance of campaigns to determine the right optimizations and to inform future work.  
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders. 
• Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations.  
• Work cross functionally to represent the team and collaborate with stakeholders to identify needs.  
• Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website.  
• Directly or indirectly manage agency and vendor relationships including SLAs and outputs.  
• Compliance with all applicable laws and regulations 
• Other duties as assigned 

Qualifications

• 4+ years of relevant work experience
• 2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
• 3+ years of experience identifying new and innovative ways to solve problems through marketing
• 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and managing. 
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in.  
• 2+ years of experience creating presentations and presenting to senior leaders 

Bonus Points

• Management or ability to mentor peers and others
• Agency management experience 
• Experience in healthcare, specifically insurance sector, and / or  Individual and Family plans
• Experiencing navigating both B2B and D2C or B2B2C