Senior Manager, Product Marketing

Hi, we're Oscar. We're hiring a Senior Manager, Product Marketing to join our Product Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Product Marketing team is responsible for improving member experience, leading member-facing communication strategy, and driving both clinical and administrative value for the business.

In this role, you will work cross-functionally with stakeholders across Clinical, Insurance, Affordability, Product, CRM, Quality, and Operations teams to build campaigns and programs to improve the clinical engagement and health outcomes of our members. You will be responsible for scoping, designing, executing, measuring, and optimizing multi-channel campaigns to drive action and behavior change for all segments of our Oscar members.

You will lead the development and execution of direct to consumer and direct to provider product marketing strategies that drive member engagement objectives to support enterprise goals. You will independently manage and oversee product marketing initiatives that draw insights from marketing-related sources such as communication strategies, channel analysis, A/B testing, and attribution modeling. You will identify cross-team opportunities to improve member experience, product adoption, or outcomes through internal cross-functional partnerships.

You will report to the Associate Director, Product Marketing.

Work Location

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

If you live within commutable distance to our New York City office ( in Hudson Square), our Tempe office (off the 101 at University Drive), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.  

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Pay Transparency

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $144,000 - $162,000 per year. The base pay for this role in all other locations is: $129,600 - $170,100 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program, and annual performance bonuses.

Responsibilities

• Responsible for product marketing campaigns, roadmaps, and priorities including the end-to-end experience for any product marketing campaigns related to your product area.
• Manage a team or mentor junior team members. Support them with prioritization, feedback, and keep them closely informed on how their work connects with business objectives. 
• Generate, scope, and develop product marketing strategy based on the most meaningful opportunities and tactics to drive business goals at scale, impact member segmentation and engagement, and improve product/feature adoption. 
• Become an organizational subject matter expert in policies, trends, and platforms related to your line of business / product responsibilities. 
• Collaborate with senior stakeholders across departments to align on marketing goals and approaches. 
• Solve complex problems and marketing challenges in alignment with business objectives.
• Proactively see that timelines, critical deadlines, and key milestones are identified and delivered against. 
• Measure the impact of marketing campaigns, create reports, and communicate insights to key stakeholders and leadership.  
• Determine methodologies to quantify business impact by leveraging best in class marketing capabilities
• Compliance with all applicable laws and regulations.
• Other duties as assigned. 

Qualifications

• 6+  years relevant work experience, including B2C multi-channel campaign development, value proposition development, consumer segmentation, and campaign analysis.
• 5+ years of experience identifying new and innovative ways to solve problems through marketing.
• 4+ years of experience using data and analytical capabilities to solve business problems.
• 3+ years of experience creating marketing campaigns including email campaigns that deliver quantifiable results.
• 2+ years of direct experience defining and measuring direct response marketing tests across a single or multi-channel campaigns, including but not limited to A/B tests, multivariate tests, and global holdouts.
• 2+ years of experience leading teams of direct and indirect reports.

Bonus Points

• Experience with marketing attribution methodologies, including last touch, time decay, etc.  
• Experience in subscriptions, loyalty programs, digital apps, or other engagement-driven products.
• Previous healthcare or insurance work experience or education.