Associate Director, Social Media & Content

As the Associate Director, Social Media & Content, you will be responsible for developing and implementing a groundbreaking social media strategy that aligns with our marketing objectives. You'll oversee content creation, community engagement, and cross-functional collaborations. Your key duties will include tracking performance metrics, managing relationships with influencers, and crafting a vibrant social media calendar.

To apply for the Associate Director, Social Media & Content role, candidates should have at least 7 years of professional experience, with a minimum of 5 years in social media management or related fields. Strong content creation skills, proficiency in analytical tools, and exceptional project management abilities are crucial for success in this role.

Key skills for the Associate Director, Social Media & Content include creativity, strong communication, and a passion for social media trends. Experience in video editing, graphic design, and effective community engagement is also vital. Additionally, familiarity with analytics tools and project management skills will help you excel in this position.

In the Associate Director, Social Media & Content position, you will work collaboratively with teams across Creative, Customer Care, Influencer, and more. Your ability to manage expectations and input from multiple stakeholders will ensure alignment on campaigns and high-quality outcomes that resonate with our audience.

The compensation for the Associate Director, Social Media & Content position ranges from $90,000 to $135,000. The final salary will depend on various job-related factors, including work experience and skill level. In addition, the role offers health care benefits, a retirement plan, paid time off, and wellness resources.

When developing a social media strategy, I start by identifying the brand's goals and key metrics for success. I research the target audience and analyze competitor strategies. I then create a content calendar that aligns with marketing objectives, ensuring a mix of engaging and promotional content.

Sure! In my previous role, I led a campaign that utilized user-generated content to showcase customer experiences. We collaborated with influencers and created buzz around our key product launch. The campaign not only increased engagement by 150% but also resulted in a significant increase in followers and sales.

I use various analytics tools to track performance metrics, such as engagement rates, reach, and conversion rates. I analyze these metrics to gauge the success of different content types, allowing me to refine strategies and focus more on what resonates with the audience.

I believe in addressing negative comments promptly and professionally. My approach is to acknowledge the customer's concern, respond with empathy, and take the conversation offline if necessary. This helps maintain our brand's reputation and builds trust within our community.

I stay informed about social media trends by following industry leaders, attending webinars, and experimenting with new formats myself. I also engage with our community to understand their interests, which helps me identify and leverage emerging trends effectively.

I primarily use tools like Figma for design, video editing software for creating engaging visuals, and analytics platforms to assess what works. Each tool plays a vital role in ensuring the content is high-quality and meets our brand standards.

In my previous role, I developed and maintained relationships with various influencers within our niche. This involved onboarding, managing contracts, and ensuring that deliverables aligned with our campaign goals. My collaborative approach allowed for successful partnerships that amplified our reach.

A successful social media post should be engaging, visually appealing, and resonate with the audience. It combines eye-catching graphics, compelling captions, and a clear call to action, ensuring it aligns with the brand's voice and encourages interaction or sharing.

I make sure to establish clear brand guidelines that define our voice, tone, and visual style. By regularly reviewing all content before posting, I can ensure each piece maintains this consistency while also staying fresh and relevant to current trends.

I am passionate about combining creativity and strategy to tell compelling stories that connect with audiences. The opportunity to lead social media initiatives, foster community engagement, and contribute to a brand that shares my values deeply excites me.