Senior Lifecycle Marketing Manager

We are in the business of shaping the future of work. Our mission is to make the future of communication more collaborative, accessible, and productive for all. We are growing fast, last year we recorded a total of over 150 million meeting minutes, announced a $50 million Series B and we were included in Business Insider's 10 AI startups that raised the biggest Series A and B list. In addition... Adam Cheyer the cofounder of Siri, Larry Heck the cofounder of Cortana and Greg Holmes, the first head of sales at Zoom, joined us as advisors. About the role: That's where you come in: we're looking for a Senior Lifecycle Marketing Manager to join as a member of the Marketing and Growth team to drive business changes by creating and executing a best-in-class B2B lifecycle marketing strategy. As a Senior Lifecycle Marketing Manager, you will: Help develop a full-lifecycle lead nurturing strategy from awareness to purchase, determine KPIs, establish reporting, and manage channel performance and measurement for our self serve and sales assisted B2B business. Use expertise in web analytics and marketing automation to actively think about the entire user journey, create ideas to improve user experience and conversion rates along the journey. Design a robust testing roadmap with well-defined test plans that outline the methodology, goals, expected business impact, and performance benchmarks to achieve audacious growth goals. Customize messaging to target businesses based on key personas, behavioral data, and historical engagement data. Develop strong segment knowledge to support on-site/platform retention strategies. Partner with Sales, Engineering, Product, and the rest of the Marketing team to implement experiments. Work with cross-functional groups to drive initiatives to launch, analyze results, and share the learnings across the team. Your background: 7 years in B2B tech marketing in relevant roles - Lifecycle Marketing Manager, B2B Growth Manager, Business Strategy, Management Consulting, Business Analyst 3 years in identifying leading indicators for key user conversions steps, designing and iterating communication and user experience to increase conversion rate. Experience using Hubspot Marketing automation to develop engaging lifecycle plans for a subscription service that involves multiple communication channels - email, push notification and in-app message plans. Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations, and roadmap prioritization Experience developing and executing A/B tests, analyzing, and translating data into business and customer insights Familiarity with, or ability to quickly learn, tools like Braze, Webflow, Amplitude, and more. Nice to have: Growth experience with a B2C2B technology SaaS company Experience in a fast-paced and nimble environment; experience at a startup. Employee Benefits: Compensation: Salary and equity package to ensure our success is yours and 401k plans for your retirement goals. Health: 100% Employee coverage for medical. Dental, vision, life, disability. 75% Coverage for dependents. Wellness Bundle: Aaptiv, Carrot, Headspace, Quit Genius and Spring Health. Time Off: 15 Days PTO not including sick days and company paid holidays (4 sick days, 10 holidays) Paid Parental Leave: 6 weeks of pregnancy leave and 8 weeks of bonding leave. Technology: Apple Computer, Dell Monitor, accessories $500 per year desk fund Additional Benefits: One Medical, SmartSpend, SoFi, Pet Insurance, Employee Assistance Programs, Travel assistance, Care Concierge access, Dedicated Benefits Advocate. Food: Doordash catered lunches on Friday and amazing snack selection in our office. Office Locations: Downtown Mountain View, SF WeWork drop in location incoming, remote hubs in LA and Seattle. Commuter Benefits through Navia Work with talented, collaborative, and friendly people who love what they do. If you think you'd be a good fit for this role, even if you may not meet all the requirements, we'd love for you to apply! At Otter.ai we strive to create an inclusive culture that encourages people from different backgrounds to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do our best work. We can't wait to show you what we have to offer. Is an equal opportunity employer. We proudly celebrate diversity and are dedicated to inclusivity. Please note: does not accept unsolicited resumes from 3rd party recruitment agencies without a written agreement in place for permanent placements. Any resume or other candidate information submitted outside of established candidate submission guidelines (including through our website or via email to any employee) and without a written agreement otherwise will be deemed to be our sole property, and no fee will be paid should we hire the candidate. Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications