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Conversion Rate Optimization (CRO) Specialist

Outsource Access is committed to delivering exceptional digital experiences that drive measurable results. We are seeking a Conversion Rate Optimization (CRO) Specialist to join our team and enhance the performance of our digital platforms by optimizing user experiences and conversion rates.

Key Responsibilities:

  • Analyze user behavior and website performance metrics to identify areas for improvement.
  • Develop and execute A/B and multivariate tests to optimize website elements such as layout, content, and CTAs.
  • Collaborate with marketing, design, and development teams to implement CRO strategies.
  • Conduct user research, including surveys and usability testing, to understand customer needs and pain points.
  • Monitor and report on key performance indicators (KPIs) such as conversion rates, bounce rates, and ROI.
  • Provide actionable recommendations for improving user experience and achieving business objectives.
  • Stay updated on industry trends, best practices, and new tools related to conversion rate optimization.

  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • Proven experience in a similar role, preferably within e-commerce or digital marketing.
  • Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with A/B testing platforms (e.g., Growth Book Optimizely, VWO, or Google Optimize).
  • Strong understanding of UX/UI principles and website usability.
  • Excellent analytical and problem-solving skills.
  • Ability to effectively communicate insights and recommendations to stakeholders.
  • Basic knowledge of HTML, CSS, and JavaScript is a plus.
  • Familiarity with heat mapping tools (e.g., Hotjar, Crazy Egg).
  • Experience working with cross-functional teams in a collaborative environment.
    • HMO
    • Group Life Insurance Benefit
    • Virtual Credit Card
    • Paid Leaves
    • Government Benefits
    • Other exciting benefits to be discussed

    Supplemental pay types:

      • 13th month salary
      • Overtime pay
      • Night Differential
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      Outsource Access is an award-winning outsourcing firm that is on a mission to revolutionize the industry by providing our virtual staff with dignified and lucrative career paths, empowering them to make a positive impact in their communities and t...

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      Full-time, remote
      DATE POSTED
      December 10, 2024

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