Marketing Campaign Program Manager
Marketing Campaign Program Manager
PagerDuty is seeking a Marketing Campaign Program Manager to join our diverse, customer-focused team! As a Marketing Campaign Program Manager you will drive efficiency, scale and maximum impact of our PagerDuty marketing campaigns. This is an exciting opportunity as you will own the end-to-end execution of planned campaign tactics, in close partnership with Performance, Regional, Corporate and Marketing Operations marketing teams, including asset development, audience segmentation, activation across web, email and digital channels, and performance tracking. The ideal candidate has experience managing and scaling B2B SaaS integrated marketing campaigns and making data-driven decisions that maximize marketing pipeline contributions.
Key Responsibilities:
- Develop and own the global campaign activation plan and calendar for team-wide visibility into campaign and program tactics. Provide regular communications and updates to inform and enable extended Marketing and Sales teams on PagerDuty’s global campaigns
- Proactively monitor tactic performance and identify areas for optimization using actionable, data-driven insights to increase campaign return on investment. Lean on your strong demand generation background and experience to advise Senior Campaign Managers on best practices and testing/optimization techniques to improve performance of programs and tactics
- Deeply understand our campaign target audience and write effective, compelling copy that clearly maps our solutions and value to their challenges and needs
- Work closely with Marketing Operations, ensuring that our campaign tactics are targeting the right people at the right accounts through the right channels
Basic Qualifications
- 3+ years of experience in successfully executing B2B marketing campaigns
- Hands-on experience executing across web, email and digital marketing channels
- Experience driving cross-functional collaboration to execute and optimize marketing campaigns
Preferred Qualifications
- B2B SaaS background
- Marketing automation experience (Marketo, Hubspot, Eloqua)
- Strong communication and copywriting skills across internal and external audiences
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics
- Comfortable with project management across multiple teams and able to prioritize multiple workstreams and projects
The base salary range for this position is 100,000 - 153,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
Not sure if you qualify?
Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.
Where we work
PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. We offer a hybrid, flexible workplace, with many Dutonians choosing to work primarily from home. We also provide ample opportunities for in-person and virtual connection, like team offsites and volunteering events.
How we work
Our values are deeply embedded in how we operate and the people we bring on board. You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture.
- Champion the Customer | Put users first to design great products and experiences.
- Run Together | Build strong teams that amplify our impact on users.
- Take the Lead | Disrupt and invent to be the first choice for users.
- Ack + Own | Take ownership and action to deliver more efficiently to users.
- Bring Your Self | Bring your best self to build empathy and trust with users.
What we offer
One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.
Your package may include:
- Competitive salary and company equity
- Comprehensive benefits package from day one
- Flexible work arrangements
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO
- HibernationDuty - an annual company paid week off when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge
- Paid volunteer time off - 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation. Customers rely on the PagerDuty Operations Cloud to compress costs, accelerate productivity, win revenue, sustain seamless digital experiences, and earn customer trust. More than half of the Fortune 500 and more than two thirds of the Fortune 100 trust PagerDuty including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.
Led by CEO Jennifer Tejada, two-thirds of the PagerDuty board is classified as non-white, with women making up nearly half of all board members. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.
PagerDuty is Great Place to Work-certified™, a Fortune Best Place to Work for Women, and a top rated product on TrustRadius and G2.
Go behind-the-scenes @pagerduty on Instagram.
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.
PagerDuty uses the E-Verify employment verification program.
By
PagerDuty
PagerDuty is an American, publicly listed cloud computing company headquartered in San Francisco with operations in Toronto, Atlanta, the United Kingdom, and Australia. We specialize in a SaaS incident response platform for IT departments.
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