Paid Media Manager - job 2 of 2

About Coda

Coda started with an observation: In a world full of applications, why do documents and spreadsheets still run everything? And why haven't they been meaningfully updated in over 50 years? Coda is a new doc that's familiar and flexible like the documents you're used to, but comes with building blocks you can combine to create docs as powerful as apps. It's a big product with an even bigger mission. And we need your help to spread the word! We're backed by some of the Valley's leading venture capitalists, and have assembled a world-class team across offices in San Francisco, Mountain View, and Seattle, and remote employees all over the US. In fact, all our jobs are open in any location across the US. Here's a quick overview of what we do.

About the Role

Coda is looking for a Paid Media Manager who will be a strategic marketing expert and advocate who can guide SEM strategy and scale paid ad campaigns. With Coda at an important growth stage, you will have the support and resourcing needed to turn digital ads into scalable performance channels. You will report directly to the Demand Generation Lead.

In this role you will:

• Build the strategy and optimization of full-funnel paid media strategies for multiple businesses including self-service, B2B, and B2C
• Construct and guide creative integrated digital marketing campaigns for awareness, lead generation, and growth
• Apply rigorous A/B testing strategies for conversion rate optimization on ad creative, messaging, and landing pages
• Partner with brand team to establish best practices and determine creative strategy
• Forecast performance and manage budgets
• Work with data team to develop measurement methodology and reporting inclusive of ROAS, LTVs, and CAC
• Develop reporting structure and provide performance share-outs including top drivers of growth
• Perform competitive analyses and provide plan for action
• Lead new ways for growth and retention using quantitative and creative method

You may be a great fit for this role if:

• You have 5+ years of experience in SEM and paid social channels
• You have experience with Google Adwords, LinkedIn Marketing Solutions, and Facebook Ads and have conviction on paid channel expansion opportunities
• You have experience communicating insights and driving change with senior Go to Market leaders
• You are comfortable digging into the data to extract insight
• You have a technical understanding of SEM reporting structure and have experience working directly with Product and Data teams to build proper campaign tracking
• You have experience with pay-per-click advertising
• You value bringing creative solutions to a team brainstorm

How we care for our Codans!

Starting on your first day of employment, Coda offers a wide range of benefits and perks that support eligible employees and their family members. Some of our benefits include:

• Medical, Dental, Vision and Life Insurance
• 401k
• Optional Remote or in-office work
• Commuter Benefits
• Cell & Internet Subsidy
• Lunch Subsidy
• Fitness Subsidy
• Parental Leave
• Annual Educational Stipend

At Coda, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Coda believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.