Paid Search Analyst
Paid Search Analyst
Here at Storable, we're committed to helping our self storage operators fill their empty units by using our Marketplace product. We manage and optimize in-house paid search, social, and display campaigns designed to attract potential tenants to our Marketplace, where we connect tenants and operators. Storable is seeking a Paid Search Analyst who will help manage and grow this important channel across our consumer-facing brands (Sparefoot.com, SelfStorage.com, and Storage.com) while meeting revenue and ROAS targets.
In this role, you'll be responsible for the day-to-day optimizations of PPC campaigns that drive revenue and ROI for Storable, with a keen eye for balancing growth and profitability.
What you will do every day:
- Optimize PPC campaigns based on Google and Microsoft best practices
- Conduct keyword and audience research to expand and refine campaign targeting, resulting in more volume and/or more efficiency
- Maintain a regular cadence of ad copy optimizations and experimentation
- Maintain account Standard Operating Procedures: query mining, audience curation, asset coverage, bids/budgets/targets, gap analysis, etc. and have an 'always improving' mindset
- Report on and understand basic KPIs that lead to campaign profitability: clicks, CPCs, conversion rates, revenue, etc.
- Understand competitors' actions and report on changes to the landscape
- Partner with third party vendor teams to follow and maintain best practices
What you need to bring to the table:
- 1-3 years of relevant experience managing paid search, social and/or display campaigns
- Experience in an e-commerce or marketplace vertical
- Comfort around complex data modeling and forecasting
- Hands on experience working in Google Ads and Microsoft Ads platforms
- Familiarity with basic funnel reporting (impression, click, conversion, etc.)
- Basic knowledge of MS Excel/Google Sheets (pivot tables, XLOOKUPs, etc.)
- Experience with web analytical tools such as Google or Adobe Analytics
- Strong analytical and problem-solving skills
- A detail oriented mentality who knows that the little things are what make or break campaigns
- Accountability and ownership for your own work
- Up-to-date knowledge of the latest trends and best practices in paid search
Bonus Points
- Experience with more than $1M/month under management
- Experience with third party management tools like Marin, Skai (Kenshoo) or Adobe Media Optimizer
- Experience with Facebook Ads, LinkedIn, or other paid social and display networks
- Experience with SQL, Tableau, Looker Studio (Google Data Studio), or other data visualization tools
- Experience with tag management tools such as Google or Adobe Tag Manager
- You have massive curiosity about what's next in marketing
Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.
We’re happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We’re committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.
By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role.
Position pay range
All applicants must be currently authorized to work in the United States on a full-time basis.
Location: REMOTE
- Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CT, DE, FL, GA, ID, IL, IN, KS, LA, MD, MI, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY
About Us:
At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That's why we've built the industry's first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution.
We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.
- Generous health coverage for you and your family, including short- and long-term disability coverage, 401(k) and HSA matching, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
- Engage remotely! Since 2020, we've transitioned to a fully remote environment but that doesn't mean we're not connected. We continue to run regular contests, trivia games, and virtual happy hours!
- Instant-access and flexible vacation. We trust you, so we have a 'take what you need' vacation policy. No waiting to use it or need for accruals.
- Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
- Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
- We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
- Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
- Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
- 'Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
- Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
- Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you're excited about this role but your professional background doesn't perfectly align with the qualifications above, we encourage you to apply. Even if this role isn't the right match, we would love to have your resume on file for future opportunities!
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.
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