Paid Search Specialist

Responsibilities include creating, implementing and managing integrated Paid Search campaigns including PPC, Display, Remarketing and Social Media.

Qualifications:

• Must have proven experience creating detailed marketing strategies that lead to increased traffic, click-through rates, conversions and profit.
• AdWord Certification Preferred
• Degree in Marketing Preferred
• Experience with site optimization and A-B testing preferred.
• Knowledge of SEM Rush, MOZ, Optimizely, Crazy Egg, Google Analytics, etc.
• Motivated, detail-oriented, eager to learn.
• Strong written and verbal skills, with confidence presenting to clients.