Marketing Due Diligence, Channel Specialist - Contractor

As a Marketing Due Diligence, Channel Specialist at Palladium Digital, your primary responsibilities will include leveraging your expertise in digital marketing channels to assess and optimize strategies across various platforms. You'll evaluate paid search, social marketing, programmatic advertising, SEO, brand campaigns, and email marketing to provide actionable recommendations that drive business performance. Moreover, you will prepare concise presentations and reports for clients, conducting market and competitor analysis to keep ahead of the curve.

To excel as a Marketing Due Diligence, Channel Specialist at Palladium Digital, you should have at least five years of hands-on experience in digital marketing channels. A deep understanding of tools such as Google Ads, Meta Ads Manager, and SEO best practices is essential. Strong analytical skills, excellent written and verbal communication abilities, and a performance-driven mindset are also critical for success in this role.

Palladium Digital has a remote-first work environment, providing you with the flexibility to work from anywhere while being part of a global team. You will be equipped with the necessary tools and resources to effectively collaborate with colleagues and clients remotely, ensuring that you're engaged and productive in your role as a Marketing Due Diligence, Channel Specialist.

In your role as a Marketing Due Diligence, Channel Specialist at Palladium Digital, you will analyze various marketing strategies across platforms like paid search, social media, programmatic advertising, SEO, and brand marketing. This includes assessing campaign performance, customer relationship management tactics, and overall marketing effectiveness, allowing you to provide data-driven insights to improve client marketing efforts.

Palladium Digital stands out in the industry with its extensive experience in digital transformation and its commitment to delivering exceptional value to private equity clients. The company has received numerous awards for its advancements in digital due diligence, making it an exciting place for professionals keen on driving innovation while collaborating on diverse projects across multiple sectors.

When answering this question, highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. Emphasize your analytical skills and any tools you used to track performance. Make sure to convey your knowledge of best practices and how you adapt your strategies based on market trends.

To respond effectively, elaborate on the methods you use for gathering data, such as market research tools, competitor benchmarking, and trend analysis. Discuss how you synthesize information to provide actionable insights and how these findings inform marketing strategies. Mention specific examples where applicable to illustrate your analytical prowess.

In your answer, focus on key performance indicators (KPIs) you consider important, such as ROI, conversion rates, and engagement metrics. Share your process for tracking these KPIs, analyzing results, and making recommendations based on data to optimize future strategies. This demonstrates both your analytical skills and your understanding of broader business objectives.

When answering, detail your experience with both organic and paid social strategies. Discuss specific platforms you've worked with, how you tailored content for each, and the campaigns' outcomes. Emphasize your understanding of audience targeting and engagement metrics to showcase your competency in the social marketing landscape.

Provide specific examples where you used data analytics to derive insights that led to marketing decisions. Mention the tools you used to collect and analyze the data, the changes you proposed, and the resulting impact on marketing effectiveness. This shows your ability to translate data into actionable strategies.

In your response, share a specific challenge you encountered and the steps you took to address it. Highlight your problem-solving skills and adaptability. Discuss the outcomes of your actions, emphasizing resilience and the ability to learn from experiences.

Here, detail your approach to stakeholder engagement, highlighting your communication and interpersonal skills. Discuss methods you use to understand client needs, gather insights, and align marketing strategies with their business objectives. Strong collaboration skills are crucial in this role.

Provide a comprehensive overview of a campaign, detailing its objectives, strategies, execution, and results. Highlight the metrics used to measure success and any creative solutions you implemented to overcome challenges throughout the campaign lifecycle.

In answering this question, discuss the specific tools you’re proficient in, such as Google Ads, SEO tools, CRM platforms, and project management software. Describe why each tool is vital for various aspects of digital marketing and how it enhances your ability to analyze and optimize strategies.

To answer, mention specific sources of information you rely on, like industry blogs, webinars, and conferences. Highlight how staying informed on trends helps you implement innovative strategies and adapt to the ever-changing digital landscape, showcasing your commitment to professional development.