Data Analyst, Marketing

PayPal is hiring a Data Analyst, Marketing with 5 - 10 years of experience. Based in United States - New York, NY and with Hybrid ways of working. Job description and responsibilities... Come join our innovative Database Marketing team to help enable world class Sales and Marketing teams. As a Database Marketing Specialist, you will be responsible for developing a data-driven approach to B2B lead generation across multiple channels. The successful candidate will be passionate about B2B strategy, data and analytics. Responsibilities: • Analyze data to determine the accuracies and impact of practices and procedures • Extract, transform and load from databases to CRM systems while managing data integrity • Develop and implement the data strategy, targeting and execution for all lead generation related campaigns and collaborate with partners to enable other omni-channel marketing campaigns • Create an “always-on” approach for identifying and scoring leads using automation to gather data from disparate data sources • Deliver the build out of innovative approaches to targeting large enterprises with complex employee hierarchies • Partner with engineers and data scientists to guide the construction of complex data structures and multi-system processes • Have fun while driving innovation at one of the top brands on the Internet with the help of cutting-edge technologies Requirements and qualifications: Job Requirements: • 5+ years of experience in business intelligence, database marketing or analytics • 5+ years of recent SQL development with a deep understanding of structured and unstructured databases • Strong experience using Python, R or other language to perform data analytical tasks • Bachelor’s degree (Analytics, Marketing, Mathematics, Economics, Computer Science) - MBA or advanced quantitative degree is a plus • Proven understanding of commercial data and how to leverage that to drive marketing and sales campaigns • Working knowledge in relevant technologies: Salesforce, Teradata, BigQuery • Excellent collaboration and partnership skills for working across organizations, cultures, and geographies • Ability to drive collaboration within a matrixed environment and thrive in an unstructured environment • Strong communication skills and results-oriented • Strong interpersonal skills and an appreciation of diversity in teamwork