Lifecycle Marketing Specialist, Venmo

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.Job Description Summary: What you need to know about the role: As the Lifecycle Marketing Specialist, you will help develop and implement initiatives to drive engagement of Venmo’s user base throughout their lifetime within Venmo-owned channels (email, in-app, push). You will be responsible for working with multiple stakeholders to develop and lead lifecycle strategies across core P2P engagement and upsell growth for other Venmo products.Job Description:Your way to impact:• Responsible for planning, developing, and implementing growth strategies across owned channels (email, in-app, push, SMS) to drive user engagement and improve conversion• Analyze campaign results, determine actionable next steps for optimization, distill results and takeaways for leadership team and key stakeholders• Work with data and technical teams to develop segmentation for various campaigns and dashboards to measure results• Develop creative briefs to guide agencies, provide feedback, and solicit appropriate reviews from key partners (Legal, Product, Brand)• Develop A/B tests to drive effective ROI and incremental lift• Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement• Collaborate with Operations team to QA campaigns for final deploymentWhat do you need to bring:• 3-4 years of Marketing experience (at least 2 years of CRM, lifecycle, or retention)• Has developed campaigns for email and at least one mobile channel (in-app, push, SMS)• Is comfortable working cross-functionally & building effective working relationships with technical, creative, and business teams• Demonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning• Can show measurable success in an innovative and agile high-growth environment• A strong verbal and written communicator• Highly analytical and comfortable with reporting and analysis of financial metrics• Nice-to-have: financial services/fin-tech experience, but not required• Bachelor and/or equivalent work experience required• *We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.PayPal is committed to fair and equitable compensation practices.Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.The U.S. national annual pay range for this role is $52800 to $136510Our Benefits:At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.comWho We Are:To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspxPayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.Notice to Applicants and Employees who reside within New York city. Click https://careers.pypl.com/Contact-Us/default.aspxto view the notice.