Creative Strategist (Contract - Part Time)

About the role

As a Creative Strategist, you'll collaborate with clients, creators, producers, designers, animators, and editors to lead the conception and production of high-performing paid social ads. This role offers a unique blend of creative thinking, data analysis, and strategic planning to drive performance across major social media platforms.

3 awesome things about this role:

• You'll gain deep insights into your client's brand and industry, uncovering what makes customers love their products or services.

• Your creative strategies will drive performance across major platforms like Meta, TikTok, YouTube, and Snapchat — and your ads will be seen by millions of people!

• You'll be at the forefront of social media trends, applying cutting-edge concepts to your work.

Things you have:

• 2-4 years of experience in paid social and direct response marketing (with compelling work samples)

• Deep understanding of social media platforms (frequent user of at least one: Instagram, TikTok, or Facebook)

• Expertise in creating conversion-driven creative content that balances intricate brand guidelines with performance needs

• Proficiency with tools such as Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager

• Excellent written and verbal communication skills

• Strong analytical and project management skills

• An abundance of kindness and compassion

Primary Responsibilities:

• Conduct thorough product and competitor research

• Craft scripts, copy, shot lists, storyboards, and briefs for video and static image ads

• Oversee the creative process from ideation to final execution

• Ensure visual elements align with brand guidelines and creative strategy

• Analyze results from creative tests to refine and improve future creative

• Manage weekly strategic account planning across various channels

• Identify effective concepts and trends in the social media landscape

• Collaborate with team members across various departments and time zones

• Adapt quickly to new skills and evolving trends in a fast-paced industry

Diversity, Equity, and Inclusion

Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We’re a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.