Assistant Vice President of Lifecycle Marketing

DescriptionThe Assistant Vice President Lifecycle Marketing will play a crucial role in shaping the data-driven marketing program that guides Pennymac’s investments in generating high-quality leads through Email Marketing. In this position, you will build and optimize lifecycle email marketing programs and campaigns for our SAAS platform, aiming to increase conversion, retention, upsell, and reduce churn.Company Culture and EnvironmentAt Pennymac, our people are the foundation of our success, creating a dynamic work culture focused on helping millions of Americans achieve homeownership. We are committed to accountability, reliability, and ethical practices that foster an equitable environment.Career Growth and Development OpportunitiesAs part of a leading mortgage lender, Pennymac encourages professional development and career advancement through continuous learning and meaningful contributions.Detailed Benefits and PerksPennymac offers a variety of benefits that support both immediate and long-term goals, including:• Comprehensive Medical, Dental, and Vision coverage• Paid Time Off Programs including vacation, holidays, illness, and parental leave• Wellness Programs and Employee Recognition Programs• Onsite gyms and cafe-style dining (select locations)• Retirement benefits, life insurance, 401k match, and tuition reimbursement• Philanthropy Programs including matching gifts, volunteer grants, and corporate sponsorshipsCompensation and BenefitsIndividual salary may vary based on several factors including specific role, geographic location, and skills. The salary for this position ranges from \(90,000 to \)150,000. Some roles may be eligible for performance-based compensation and/or stock-based incentives.Why you should apply for this position todayJoining Pennymac means being part of a team that has helped over 4 million homeowners achieve their dreams. You will have the opportunity to contribute to a trusted partner in homeownership, working with a dedicated team that values its employees and promotes an inclusive environment.Skills• Bachelor’s degree in business or marketing discipline• 6+ years of work experience, or Master’s degree with 3+ years of work experience• Experience implementing and using Salesforce Marketing Cloud preferred• Excellent project management skills and a hands-on marketing approachResponsibilities• Develop an overall lifecycle marketing strategy to engage and retain Pennymac customers• Lead the strategy and implementation for customer lifecycle marketing programs• Experiment with new technologies and leverage personalization in the buyer’s journey• Monitor, analyze, and report on campaign performance across all channels• Collaborate with channel owners to execute campaigns and identify business requirements• Perform other related duties as required and assigned• Demonstrate behaviors aligned with the organization’s desired culture and valuesQualifications• Strong background in lifecycle marketing strategies and implementation• Proven ability to lead marketing programs and activities• Excellent analytical skills for monitoring campaign performanceEducation Requirements• Bachelor’s degree in business or marketing is requiredEducation Requirements Credential Category• Business or Marketing DisciplineExperience Requirements• 6+ years of relevant work experience or 3+ years with a Master’s degreeWhy work in Westlake Village, CAWestlake Village offers a serene environment with beautiful landscapes and a strong sense of community. The area is known for its high quality of life, excellent schools, and close proximity to vibrant cultural and recreational activities, making it an ideal place to live and work.