SEO Specialist

At Pet Circle, we want to create a world where pets and their families are healthy, happy and spend more time together - and we are looking for fantastic people to help us do that!

Over the past ten years, we’ve scaled to become one of Australia's Top 5 eCommerce companies and the No.1 player in the Online Pet industry. We will accelerate our growth as we continue on our mission to disrupt the way that pet parents discover & shop for the products they love. 

The pet industry is booming (it’s a $15billion dollar industry!) and pets are holding bigger spaces in our hearts and homes than ever before. Online penetration of the pet industry is going to grow exponentially in the next 5 years. This is a unique opportunity in your career to be part of our exceptional growth story!

Founded and headquartered in Sydney, our team is now over 700 people strong and are based across Australia, New Zealand and the Philippines.

The Opportunity 

With a rapidly expanding product range and market presence, we're seeking a dynamic SEO Specialist to fuel our momentum. As part of our high-performing marketing team, you'll have the opportunity to shape our online presence, introduce fresh strategies, and drive impactful results in a dynamic, fast-paced environment. As we embark on an exciting website replatform, your expertise will be crucial in ensuring our site is optimised for search engines, enhancing user experience, and driving organic traffic. If you're ready to make your mark in a thriving industry and be part of a team that's reshaping the pet care landscape, we want to hear from you.

• Enhance SEO-friendliness of key pages (both transactional and non-transactional) measured by non-branded organic visit growth and conversion.
• Conduct regular SEO audits to identify opportunities for improvement.
• Internal link optimization.
• Optimise website content, meta tags, images, and URLs to improve search visibility.
• Ensure all on-page elements follow SEO best practices and are aligned with the latest algorithms.
• Off-Page SEO: Identify relevant link acquisition opportunities to drive site authority.
• Monitor and manage the website’s backlink profile to ensure quality and relevance.

• Coordinate with content creators on the implementation of SEO-friendly content across different sections of our website.
• Ensure content quality (accuracy, consistency, and relevancy) of Product and Category Listing pages in strong coordination with category managers.
• Develop SEO-friendly content that aligns with business goals.
• Conduct keyword research to identify new content opportunities and products for our customers.

• Develop, implement, and manage comprehensive SEO strategies to improve search engine rankings and drive organic traffic leading to sales and profit growth.
• Analyse keyword trends and competitor strategies to refine and optimise content.
• Address technical SEO issues such as site speed, mobile responsiveness, and crawlability.
• Implement structured data, schema markup, and other technical enhancements.
• Utilise SEO tools to track, report, and analyse website performance and search engine rankings.
• Provide regular performance reports and actionable insights to stakeholders.
• Project manage the SEO replatform in partnership with our agency, ensuring a seamless transition and optimal SEO performance during and after the replatforming process.

• 1-2 years’ of proven experience in SEO (e-commerce sector desirable)
• Knowledge of Google’s product suite & other relevant tools including but not limited to Google Search Console, GA4, Semrush, and crawling tools.
• Basic HTML is a must, JSS/CSS knowledge is highly advantageous
• Highly motivated, detail-oriented individual who craves ownership, responsibility, and outcomes
• Ability to analyse data and use analytics to compile SEO reports.
• Willingness to roll up your sleeves and do the work required to achieve outcomes
• Enjoys learning new things and passionate about the digital industry in general
• Strong stakeholder management and communication skills: demonstrated ability to work closely with others, both within and across functions to achieve shared objectives
• A strong passion for the pet category is highly desirable 

Role Location

At Pet Circle we believe that collaboration and team connection is key for success. This role will be based in Sydney with a blended working arrangement of up to 4 days per week in our pet friendly offices and the remainder working from home (or the office, if you prefer!) Our working arrangements and your required office day are subject to change in line with business requirements.

Why Join?

We’re passionate about what we do and our love for pets is the centre of our why. Becoming a pawsome Pet Circler means you’re committed to help shape an entire industry - pretty exciting stuff! We’re a stable, innovative and low-ego group of people who relish challenges and aren’t afraid to do what’s right.

Here’s what we stand for; 

We’re Better Together

We operate with Humble Hearts and Hungry Minds

We truly believe that Pets Matter; pets and pet parents always have a seat at our table

We’re Instinctively Curious. Always

Belong at Pet Circle

Our unique expertise unites us to achieve our goal of helping pet parents, pet better. We value diversity in all forms and perspectives, always. No matter your background, please apply if our roles ignite an excitement in you to bring your full self to work each day.