Landing Page Optimisation & Experimentation Specialist

Title:  Landing Page Optimisation & Experimentation Specialist

Location: Remote in UK

Position: (Perm)

About Petlab Co

 PetLab Co. is the world leader in DTC pet supplements with 50%+ market share, 9-figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 3 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

A Day In The Life…
We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible. If that sounds exciting - we would love you to join our pack!

In this role, you will report to the Lead Optimisation & Experimentation Manager (Growth), while collaborating closely with our Media Buyers and Marketing Analysts. Your primary responsibility will be to lead the scope and delivery of the most effective landing page strategies through a test-and-learn approach.

You will ensure efficiency across our tech stacks, teams, and workflows. Your goal will be to provide and continually improve the best landing experiences for our website visitors with a particular focus on copy and content. This will be achieved primarily for paid media channels via a comprehensive understanding of end-to-end user experience.

This role offers significant variety, encompassing tasks from ideation to delivery and impact. You’ll have the opportunity to display a diverse set of skills, including creativity, problem-solving, analytical thinking, data storytelling, project planning, and strong communication.

Your day to day will look a little bit like this…

• Continuously monitor and analyze growth metrics and campaign performance, providing insights and recommendations for optimization.
• Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met.
• Work comfortably on both short-term trading initiatives and long-term strategic growth.
• At PetlabCo, we value experimentation, so confidently leading initiatives from ideation through to delivery, measurement, and decision-making is essential.
• Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills.
• Stay updated with industry trends and best practices that support growth, including conversion rate optimization and A/B testing methodologies.

What You Need…

• Extensive experience and knowledge in experimentation methodologies, including A/B testing, MVT, and Split URL testing, with a strong understanding of best practices.
• Significant experience or thorough awareness of digital marketing and/or media buying is highly beneficial. Proficiency in CAC, CPAs, click-through rates, conversion rates, and LTV is essential.
• Experience with testing tools such as Optimizely, Adobe Target, VWO, AB Tasty, with a preference for Optimizely.
• Solid understanding of general trading and e-commerce management, with the ability to identify opportunities or risks to growth and provide timely planning solutions.
• Whilst working closely with our copy writing teams, a proactive approach in contributing/providing highly quality copy changes across ad scripts, landing pages and beyond is essential, so will need a good understanding of copy writing principles.
• Experience working with a CMS and comfort with implementing changes are required.
• Good understanding of key UX principles to support ideation from data and insight-led discovery.
• Proficient in data insights discovery using analytics tools such as Google Analytics and FullStory.
• Demonstrated success with insight tools like FullStory, Hotjar, Glassbox, and Content Square.
• Strong ability to discover insights using both quantitative and qualitative tools and measures.
• Excellent communication skills and empathy, ensuring timely and effective communication with teams and stakeholders, including the Head of Optimization & Experimentation and Head of Media.
• Beneficial skills in project management and resource planning.
• Experience with marketing automation tools, such as HubSpot, Braze, and Bloomreach, is advantageous.
• Familiarity with HTML, CSS, and basic web development principles is a plus.

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!