Lifecycle marketing

OverviewAt PGA TOUR Superstore, we're always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business.As one of the fastest growing specialty retailers, we're dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization.Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates - driven by our vision to inspire people through golf and tennis.Position SummaryThe Lifecycle Marketing Manager is responsible for developing, executing, and optimizing PGA TOUR Superstore's SMS and email marketing strategies.This role manages the development and execution of email and SMS programs requiring strong technical, analytical, and project-management abilities while focusing on measuring and optimizing effectiveness.Working closely with both internal and external stakeholders, this position will take ownership of project tasks to execute marketing strategies across our email, SMS, and CRM platforms.Duties and Responsibilities :• Develop and execute comprehensive lifecycle marketing strategies across email and SMS channels to drive customer acquisition, retention, and loyalty.• Utilize customer segmentation based on behavior, preferences, and lifecycle stage to deliver personalized and relevant messaging.• Identify and action on opportunities for strategic optimizations in commercial and transactional email / SMS programs.• Collaborate with internal and external partners to evaluate marketing optimization tools to support business needs.• Troubleshoot technical issues related to email and SMS programs, partnering with stakeholders when necessary to formulate and implement solutions.• Analyze key email and SMS metrics for commercial and transactional sends, segments, establishing benchmarks for each and produce reports against KPIs.• Collaborate with internal and external stakeholders to ensure alignment on email / SMS strategies and execution.• Stay informed about regulations, industry trends, and best practices on email / SMS initiatives.Qualifications and Skills Required :• Bachelor's degree in Marketing, Business Administration, or related field• 7+ years of proven experience in lifecycle marketing required, preferably supporting an online business.• Strong understanding of email and SMS marketing best practices, audience segmentation, customer databases, A / B Testing, HTML, etc.• Demonstration of technical abilities within marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Salesforce Sales / Service Cloud, and Attentive.• Proficiency in email / SMS reporting and segmentation techniques, with the ability to convert insights into operational strategies.• Strong communication and leadership skills to effectively collaborate across different levels of the organization.• Self-motivated with the ability to work in a dynamic, fast paced environment.• Detail-oriented with a track record of working on multiple projects simultaneously, prioritizing and completing tasks in an efficient manner.Work Environment and Physical Requirements :• Must be able to stand and / or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and / or standing at the desk is optional.• Flexibility to work extended and varying hours as needed.Travel :No travel required.Other Duties :Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.Duties, responsibilities and activities may change at any time with or without notice.PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.We comply with all laws that prohibit discrimination based on race, color, religion, sex / gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status.Employment discrimination isn't just unlawful, it violates our policies and is not who we are. Every associate at every level in the organization is prohibited from engaging in any form of discrimination.An associate who believes s / he is being discriminated against should report it immediately to the Human Resources department.The law and our policies prohibit retaliation against anyone for making such a report.Last updated : 2024-11-18