Job details

Marketing Lead, Global B2B Campaigns & Programs

About Pinterest:

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.

We’re looking for an experienced strategic marketer to lead a cross-functional team to develop and execute scaled, high touch brand campaigns & experiences for our advertiser audience. In this role, you will manage the full scope of B2B GTM planning for some of our highest impact opportunities including priority product launches. You will also serve as a critical leader in the development of our annual global advertiser summit, Pinterest Presents, where we share innovations across our consumer & product roadmap. You will work with key cross functional partners to identify our competitive differentiation, develop the strategic positioning, execute on integrated campaigns/programs, and form a solid measurement plan to evaluate success. These initiatives will contribute to building and elevating Pinterest’s brand equity with our advertising partners, as well as drive revenue and product adoption.

What you’ll do:

Partner with our product marketing, sales, creative, insights, and sales teams to develop and execute on product-related campaign strategies
Work closely with regional marketing and sales teams to ensure scaled campaign & programs work resonates across key global markets
Amplify the work via global and regional integrated marketing campaigns across paid, owned and earned channels including email, newsletters, social, and our business site
Partner closely with the product marketing team to identify opportunities and prioritize messaging to allow Pinterest to stand out in a competitive market

What we’re looking for:

8+ years of experience in integrated B2B marketing and/or product GTMs at high-growth, fast-paced companies
Proven track record of leading successful global go-to-market campaigns & programs across paid/owned/earned for product launches including strategy, planning, execution, measurement and reporting
Exceptional relationship builder who can lead cross functional teams to deliver against campaign strategy, work across a variety of disciplines (from creative to measurement) and partner with regional teams to account for local nuances
Experience working with PMM and sales teams to align and deliver against shared business goals
Excellent project management skills to keep complex, simultaneous work streams on track across global teams
Ability to flex and wear many hats: strong writing skills to draft strategic docs and briefs, an eye for design to be productive thought partners with our creative teams
High comfort level navigating ambiguity, resolving complex issues independently and understanding when to escalate to leadership
Clear understanding of the needs/challenges of global advertising & media agency audience
Strong written and verbal presentation skills - effectively lead a cross functional briefing meeting, present to senior stakeholders

Relocation Statement:

This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

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At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$116,450—$240,000 USD

Our Commitment to Diversity:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require an accommodation during the job application process, please notify accessibility@pinterest.com for support.