Demand Generation Manager

About Us: Planful is the FP&A Platform for Continuous Planning, Planful delivers a vision of Continuous Planning by accelerating the end-to-end FP&A process and fostering business-wide participation in agile financial planning and decision-making. Our mission is to help businesses organize and share financial data to drive accurate, faster planning and decision-making. With more than 900... customers including the Boston Red Sox, Bonobos, Evernote, Stoli Group, and Pipedrive we are built with financial expertise and a dedication to customer success. Why Join Planful? Our team is full of highly experienced and passionate individuals who are dedicated to continuously making our product and technology the best in the financial planning space. Apart from working with fantastic people and customers everyday we also have some pretty awesome benefits too: Full medical, dental, vision benefits as well as life insurance 401K Generous Paid Maternity/Paternity leave Volunteer Days Full stocked kitchen with great snacks Employee discount and assistance program Flexible working hours on many teams Regular team and office events! About the Role: We are looking for a creative marketing professional eager to drive programs that support and engage our prospect and customer ecosystems. The Demand Generation Manager will play a key role in our 2022 demand strategy supporting global programs. This role will draw from your experience in program management, campaign management, and email marketing. As a crucial member of the Revenue Marketing team, you'll work closely with teams across the company to help execute on partner marketing, field marketing, and core demand generation campaigns. You're a collaborative self-starter passionate about being part of a fast-paced, fast-growing company dedicated to empowering finance and accounting teams to eliminate guesswork, overcome friction, and automate monotony. Planful strives to create a culture of belonging--we put our team ahead of ourselves, being humble, supportive, and collaborative. We have a bias for action, create momentum, and value continuous progress over perfection. If this sounds like a good fit for you, we'd love to connect! What you will be doing: Work closely with marketing, sales, and our partner alliances teams cross-functionally to design and build repeatable GTM programs globally, including demand generation activities and collateral, ABM tactics, and field sales engagement Support demand generation to help create repeatable and scalable programs, including email lifecycle, webinars, digital campaigns, and content releases Partner with field marketing to help execute on internal and 3rd party webinars, digital sponsorships, and create demand for virtual events Track and measure program success, making adjustments to continuously improve and maximize results What you should have: 3-5 years of relevant partner marketing or campaign management experience 5 years overall work experience Consistent track record of devising, executing, and measuring marketing programs You are comfortable working with marketing programs in their infancy Adept at working cross-functionally with key stakeholders within Planful and external organizations Nice to have: Experience with Marketo, WordPress, Salesforce, or ABM tools Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications