Job details

Platform Manager, UCAN Social (Twitter & Facebook)

Los Angeles, California

Editorial and Publishing

Do you love consuming pop culture as much as you love talking about pop culture on social media? Yes? Keep reading!

The social team at Netflix is on the pulse of conversation among our consumers — not just listening, but participating in and starting thoughtful, hilarious, exciting discussions with fans across social. We’re looking for a social expert to connect with our followers and turn anyone who is not following us into a fan, and therefore a follower!

UCAN Platform Managers are the voice of our brand for millions of followers around the world — their goal is to make titles break through on social, to generate interest and ultimately conversation. They work cross functionally to make our big titles massive and also have the opportunity to turn small titles into huge hits! Their work deepens brand love on a daily basis through title and non-title based content.

We are seeking a highly driven, incredibly conscientious person who surrounds themselves with pop culture, loves testing out new ideas, and is comfortable scrutinizing the performance to ask, “how could this have been even better?” This job will require you to juggle many different kinds of short- and long-term projects. But above all, you must have impeccable taste, great ideas, and the passion, energy, and creative ambition to see it all through.

Key Responsibilities:High-Level Strategy & Creative

Lead, shape and implement the channel strategy for Netflix US on Twitter and Facebook — candidate will also oversee programming for Netflix Canada channels (Twitter, Facebook, Instagram).
Consistently ideate, create and curate content with a strong point of view and deep knowledge of the Netflix brand personality, using innovative approaches to format, structure and presentation to encourage our followers to engage.
Utilize expertise to represent the brand, speak authentically to the audience, and stay on top of changing trends in the social landscape.
Be experimental with content; take risks with what you’re creating; be ambitious and original. Turn one-off hits into successful repeatable formats.
Use internal and external social analytics and other internal data to inform strategy and detect new opportunities.
Stay on top of trends, timely events, and upcoming title launches to seize on reactive opportunities for the audience.
Work with Title Social Leads to ensure meaningful support for our titles, pre and post-launch
Set channel and platform goals - using data and analytics to keep you and your cross-functional partners accountable

Tactical Channel Management

Build and manage an annual budget.
Cultivate an organic relationship with our followers through smart and meaningful community management.
Work with cross functional partners to curate title-specific content and make sure all owned projects (always-on and reactive content) are delivering on time and are creatively sound.
Maintain the daily programming schedule in our proprietary scheduling system.
Serve as one of the final set of eyes on content before it goes out in the world & ensure posting in accurate, timely manner and in the Netflix voice.

Background and Specific Skills

Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
Entrepreneurial spirit and highly collaborative - loves working with others, isn’t afraid to lead or follow.
Excellent written and verbal communication skills.
Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn’t afraid to take big risks.
Experience working on broad, multiple platform brand campaigns and delivering nuanced, insight-based social strategies.
Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
Able to build strong relationships and work across many internal cross functional teams.
High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
Respect, understanding, and enthusiasm for Netflix culture.

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $65,000 - 320,000

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

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Netflix is the world's leading streaming entertainment platform that offers its service to 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages.

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