Growth Marketing Manager

We are Plexus, a fast-growing global legal tech business in an industry that is still at the early stages, and we’re on a mission to transform the value of legal services. Our innovative products are already loved by over 200 of the world’s leading brands including L’Oréal, Woolies, Coca-Cola, Lion and Nike. As we continue to grow our position in legal tech, we have big plans for our products' future, incorporating AI to drive further growth and innovation.

Plexus people are relentlessly curious and dedicated to challenging the status quo. We are client obsessed, we believe in being the best version of ourselves, we start with a growth mindset and positive intent. We set the bar high, are outcome-focused and avoid anything that gets in the way of achieving great results. We embrace change, as there are no maps for our journey ahead. This is an exciting opportunity for those who thrive in a dynamic and evolving environment.

We’re looking for a Growth Marketing Manager to drive a 100% year-on-year increase in Marketing-sourced revenue. You’ll optimize our current strategy, improve lead quality, and implement new customer acquisition tactics, including viral growth. Key to this role is enhancing qualification measures to ensure Sales sees marketing leads as high-value prospects. You’ll also collaborate with stakeholders to update our Marketing Automation and CRM systems as we grow. This role has the potential to evolve into a broader marketing leadership position, overseeing demand generation and product-driven growth.

The role is open to either Melbourne or Sydney.

The Role

- Optimise SEO, CRO, SEM (and other digital channels) to triple Sales Accepted Leads (SALs) in 12 months, while reducing Cost Per Lead

- Optimise our lead nurturing strategy to improve the volume and quality of the leads we send to sales, delivering a 30% improvement in Lead/MQL conversion rate in 12 months

- Build demographic scoring into our marketing automation infrastructure to run in parallel with our existing behavioural scoring

- Own marketing reporting and analytics, and implement improved attribution infrastructure to provide a complete picture of every buying journey in a way that’s flexible and automated

- Improve and manage our lead hand-off process, empowering SDRs with comprehensive lead insights, delivering a 20% improvement in MQL/SQL conversion rate in 12 months

- Improve our online acquisition and conversion funnel for Promotion Wizard, delivering 30% of all Promotion Wizard revenue via self-registrations in 12 months

Your Background

We are hiring for experience and capability. You will have built, implemented and successfully executed enterprise growth marketing strategies before, likely in businesses slightly larger than ours. The successful candidate will have a comprehensive understanding of best practice and will be able to take what we’ve already built and make it great.

This role spans strategy and implementation, so you’ll need to be equally comfortable on the tools as you are contributing to strategic planning with senior executives. You will also have a demonstrated history of working cross-functionally with SDRs and a broader Sales organisation. 

The ideal candidate will possess the following skills:

- Self-driven - Driven to take initiative and achieve goals without constant oversight, consistently pushing boundaries to deliver exceptional results in a fast-paced marketing environment.

- Highly organised - Able to manage multiple projects and deadlines efficiently, with strong attention to detail and prioritisation skills to keep marketing efforts on track.

- Adaptable and flexible - Thrives in a dynamic environment, quickly adjusting strategies and tactics to respond to changing market trends, customer behaviour, and business needs.

- Strong communicator- Excellent verbal and written communication skills, able to collaborate effectively with cross-functional teams and clearly convey complex ideas and data-driven insights.

- Strong work ethic- A commitment to going above and beyond, showing dedication, persistence, and a focus on delivering high-quality outcomes that drive growth.

- Creative problem-solver- Analytical and innovative in identifying challenges and opportunities, applying creative solutions to optimise marketing performance and improve key metrics.

- Coachable - Open to feedback and continuously seeking improvement, showing a willingness to learn and adapt to new marketing tools, strategies, and best practices.

Why Plexus?

Take ownership: Manage processes and influence our growth goals.

Work at pace: We’re a growth start-up so we can build and iterate quickly.

Create difference: Identify and implement positive change.

Key role, massive impact: Be a key advocate and champion for us in the market.

Grow with us: Own your career path and influence Plexus' future.

Mentorship matters: Learn from a supportive and experienced manager.

Hybrid Work Model: Two days in, three from wherever!

Career development: Many of our team members have been promoted from within

Ready to make a real impact? We are! Apply now and let's rewrite the future of legal tech together.

Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals.