Marketing Lead

🪶 About Plume
Plume is the first fully-integrated and modular blockchain optimized for real world assets (RWAs). We’ve built an EVM-compatible blockchain that’s fast, efficient, and incredibly cheap, along with an end-to-end onboarding platform that lets asset issuers deploy their RWAs onchain. We’re proud of our rapidly growing network, which includes:

• 180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit

• 50+ technology partners working with Plume and offering special services to our ecosystem partners

• Experienced team of 20+ crypto, finance, and tech professionals from:

  • Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken

  • Finance/Tech: JP Morgan, Robinhood, Google, Coupa, Affirm

• Backed by great investors and operators including:

  • Haun Ventures, Galaxy Digital, Superscrypt, SV Angel, A Capital, Portal Ventures, and more

🪶 You are:

A strategic and results-driven marketer with a passion for building new brands. You have a deep understanding of blockchain technology and are able to craft compelling marketing strategies that drive engagement and growth. You thrive in a dynamic environment and are always eager to innovate and lead.

🪶 Overall Responsibilities

• Develop and execute marketing strategies to grow Plume’s brand, including RWAs projects and technology partners.

• Collaborate with cross-functional teams to create and implement marketing campaigns that highlight the benefits of Plume’s platform.

• Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as needed to achieve goals.

• Stay up-to-date with industry trends and competitor activities to identify new opportunities for growth marketing.

🪶 Within 1 month, you should expect to…

• Familiarize yourself with our brand, ecosystem, and current marketing strategies.

• Begin developing relationships with ecosystem partners and understand their marketing needs.

• Collaborate with the marketing and product teams on initial marketing campaigns.

🪶 Within 3 months, you should expect to…

• Have a comprehensive understanding of marketing strategies.

• Be fully integrated into our marketing processes and lead key marketing initiatives.

• Be driving significant engagement and growth within the Plume ecosystem.

🪶 Qualifications

• 4-7 years of experience in marketing at a reputable Web3 startup or a large tech company, with a focus on ecosystem or partner marketing.

• Proven track record of developing and executing successful marketing strategies.

• Strong understanding of blockchain technology and the RWA space.

• Excellent communication and relationship-building skills.

• Ability to work in a fast-paced, remote environment.

• Candidates without a Bachelor’s degree in a related field must have an exceptional work history.

• Our interview process is designed to be transparent and frictionless:

  • 30 minute interview with our Chief Marketing Officer.

  • 60 minute interview with a member of Plume’s Marketing team.

  • 45 minute interview with our CEO and CBO.

  • Take home case study

🪶 What to expect from Plume

• Salary ranges are competitive with top startups.

• As an early employee, you will receive a competitive equity grant.

• Fully remote with the option to come into the NYC office any time.

• Full medical, dental, and vision benefits.

• Two all-expenses-paid offsites per year.