Senior Analytics Architect (Adobe Customer Journey Analytics)

As a Senior Analytics Architect at Poatek, your primary responsibilities include leading workshops with clients to align on business goals and translating them into trackable product outcomes. You'll need to evaluate and recommend the best analytics tools based on client needs, such as Adobe Analytics, and work closely with engineers to ensure smooth integration of analytics within products. Additionally, presenting complex data in engaging, actionable formats to clients and teams is a critical part of your role.

To qualify for the Senior Analytics Architect role at Poatek, candidates should have 5-7 years of experience in analytics strategy development. This includes creating tracking specifications for web and mobile products and effectively collaborating with multi-disciplinary teams. Experience with Adobe Customer Journey Analytics is crucial, along with strong communication skills to share insights in a digestible way. If you have experience in guiding clients through tool selection and management, that's a definite plus!

Poatek offers a flexible hybrid work model, allowing Senior Analytics Architects to enjoy both remote and in-office work. In São Paulo, you can work from the office two days a week, while in Porto Alegre, three days a week in the office is the norm. This arrangement not only supports work-life balance but also encourages collaboration and innovation, ensuring you connect with team members locally and from across the globe.

As a Senior Analytics Architect at Poatek, you will engage with leading global brands such as HBO, PepsiCo, and Domino’s. You will collaborate on diverse, high-impact projects aimed at designing, building, and optimizing digital products and strategies, utilizing your expertise to help guide product development with solid analytics insights.

At Poatek, Senior Analytics Architects have ample opportunities for professional growth and career development. The company emphasizes skill advancement and offers collaborative learning ecosystems. You can expect supportive mentorship, career advancement plans, and options to travel internationally to enhance your professional experience further.

In answering this question, focus on specific projects where you've implemented Adobe CJA. Highlight the metrics that were tracked, how you aligned the analytics with business goals, and the results achieved. Mention any challenges faced and how you overcame them utilizing your expertise.

Explain your process for holding outcome workshops with clients, discussing how you identify their key business goals and then translate them into measurable metrics. Use examples from past experiences where your insights led to successful product outcomes.

Detail a specific project where collaboration with engineers was crucial. Describe your communication strategies, any changes introduced in the tool's implementation process, and how you ensured the analytics were effectively integrated into the product.

Discuss the techniques you employ to simplify complex data, such as using visuals, case studies, or real-world examples to illustrate your points during presentations. Highlight how these storytelling methods helped influence decision-making for your clients.

Be sure to mention other tools like Google Analytics, Mixpanel, or Amplitude. Provide details about your experiences with each tool, including how you used them to collect insights and guide product and marketing decisions.

Explain any resources you use, such as industry blogs, webinars, and networking events, to keep yourself informed about the latest tools and best practices in analytics. Showcase how this continuous learning has helped you implement successful analytics strategies.

Describe your process for dashboard design, emphasizing usability testing and feedback collection from end-users. Reflect on how you ensure the dashboards convey high-impact insights clearly and effectively.

Offer specific details about a challenging scenario, including the client's initial concerns, your approach to addressing them, and the final outcome that not only met but exceeded their expectations. Highlight the skills you leveraged in that situation.

Talk about your evaluation criteria, which may include factors such as the client's specific needs, budget, existing technology stack, and scalability of the tool. It is also important to mention collaboration with stakeholders to ensure the chosen tool aligns with their goals.

Discuss the importance of data compliance and regulations (e.g., GDPR, CCPA) when implementing analytics strategies. Highlight how you ensure that your data tracking and reporting methods comply with legal requirements, protecting both the clients and yourself.