For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform.
With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey.
For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.
Position Summary:
Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager for the Skilled Nursing Facility (SNF) segment is an innovative, strategic thinker with a deep understanding of markets and buyers, responsible for developing and leading the go-to-market strategy for a portfolio of SaaS solutions. With an expert understanding of buying audiences and their needs, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who transfers knowledge about the SNF market, buyers and product/s across marketing and sales functions. This critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable results.
As a Sr. Product Marketing professional, you understand our market and buyers, including how they make their buying decisions. You have the critical ability to grasp and translate product capabilities into business benefits to develop and lead product launch and marketing programs that increase awareness and drive demand. You are obsessed with tracking performance and have the data to prove what’s working and what is not. You back up strategic insights with evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Working at PointClickCare goes beyond the resume, because the work we perform makes a true difference in people’s lives. We build innovative healthcare technology for seniors and their caregivers that improve their quality of life and well-being on a daily basis. We believe work is so much more meaningful when you’re doing it with a higher purpose.
For more information on PointClickCare, please visit us on Glassdoor and LinkedIn
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.
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Our mission is to help healthcare providers meet the challenges of senior care by enabling them to achieve the business results that matter - enriching the lives of their residents, improving financial and operational health, and mitigating risk.
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