Head of Demand Generation

Polar Analytics is a Full-Stack Business Intelligence Solution for Consumer Brands. A powerful, yet simple solution for business users to get the insights they need to succeed and make the right decisions. Our mission is to empower indie DTC brands worldwide to grow faster and more profitably... What's Unique About Polar Analytics? 💎 • Traction - We've grown to over 3,000 + active merchants as of June 2024, and we're on track to reach 5,000 this year. • Tech & Product - We leverage the latest advancements of the modern data stack and make it user-friendly to non-technical users. • Funding Strategy - We're backed by Point9, an exceptional B2B SaaS investor that's renowned for finding Unicorns at an early stage. • Team - We're a collective of experienced individuals from leading eCommerce SaaS platforms and are on a mission to become the next unicorn. Demand Gen & Growth @ Polar Analytics At Polar, the Growth team has a lot of impact by ensuring we build the best engine to allow the company to scale. We're a tech-driven team, always experimenting with new no-code and codes. We're doing more with fewer people by automating everything and monitoring each signal from our leads while maintaining a high level of quality. Our priority is to think scientifically and creatively about how to help sales and Polar grow. You should join us if you want to be part of this exciting adventure and help build the most innovative growth stack. Why this role? • As our first Head of Demand Gen, you’ll have the ability to impact our GTM strategy, helping us reach more of our ICPs and scale our ARR 🤑 • You’ll have the opportunity to build the foundations of your growth team, setting your department up for long-term success. 🤝 • You’ll join us at an exciting point in our Journey. We have excellent product market fit and are beginning to break monthly ARR records consistently 💵 • You’ll collaborate heavily with all areas of Polar, including our product & engineering teams 🧑‍💻 Some of the things you'll be responsible for: • Scale our Outbound Machine: Support our revenue goals by building and scaling a multichannel Outbound channel to bring brands to our doorstep. • Develop inbound capabilities: Develop and execute best-in-class inbound growth campaigns that allow us to grow sustainably. • Own Critical Business Metrics: Be responsible for key business Metrics for generating top-of-funnel pipeline. • Take Creative Approaches to Growth: think outside the box, be creative to understand the product and our users and come up with innovative growth strategies • Enrich our Tech Stack: Build tools and automation that enable us to identify our ICPs and enable our sales team to close deals. The job is made for you if... • You’re a strategic thinker, like to plan for long-term success and scalability, and can make critical decisions with the future in mind. • You’ve overseen the development of a Growth or Demeand Gen organisation and love building teams of A-players. • You’ve had success implementing full-cycle Demand Generation campaigns for SaaS businesses that focus on both US & European markets. • Financially Savvy - You’re no stranger to a multi-million $ budget and know how to optimise it. • You’re happy to execute - You understand the importance that modern growth tools play in building the best growth strategies, and are happy to do whatever is necessary to get the job done. Our Hiring Process 📝 We follow a structured hiring process to ensure fairness and transparency. Our process may vary depending on the role, but this is what you can expect after you apply: 1. Recruiter Screen (30 mins): A call with our Head of Talent to talk through your current/past experience, your motivations and Tell you more about Polar Analytics. 2. Role Fit Interview (45 mins): Here, you'll meet either the Hiring Manager or a team member of a similar level to discuss your ways of working and understand your skillset and ability for the role. 3. Competency Deep Dive (1 hour): This interview usually consists of a practical element (case study, Presentation, Technical Problem Solving etc) designed to give you a broader understanding of how we drive impact at Polar. This will be with the hiring manager and one other team member. 4. Culture Interview (45 mins): A conversation with one of our Culture Champions. We assess your team fit based on our values (see below). We value your time and effort in the application process, and we aim to provide feedback as quickly as possible. Our Values 🌟 • No Ego 🤝 - We're all about teamwork and valuing everyone's input. • Transparency - Honesty, feedback, and open communication are cornerstones of our growth. • Growth Mindset 🚀 - We're always learning, improving, and striving for excellence. • Care for others 💜 - We're empathetic, customer-centric, and proactive in helping others. • Act Like the Owner 🔑 - We take responsibility and ownership to drive the success of our business. • Driven by Impact 🎯 - We focus on delivering value to our customers and stakeholders. Company Perks & Benefits: • 🌎 Choice-first organisation with a culture built around impact rather than hours • 🏖 5 weeks of vacation • 💰 Competitive salary & equity (our compensation philosophy targets 60th - 80th percentile in the top 3 European tech markets) • 💻 Latest MacBook Pro or equivalent • 🏡 Remote Office Upgrade budget to spend in your first year to ensure you have the best environment possible to work in • Complimentary private health insurance (we use Alan) • 😍 Every 6 months we organize a company-wide offsite to discuss where we're going and strengthen the social bonds