Digital Marketing Specialist

Company OverviewPOOLCORP is the leading business-to-business distributor of swimming pool and landscape supplies, equipment, and related outdoor living products. Through our subsidiaries, SCP Distributors LLC, Superior Pool Products LLC, and Horizon Distributors Inc., we operate in more than 440 wholesale Sales Centers worldwide with nearly 6,000 employees serving the needs of customers by offering a wide array of products and value-added support.Our Covington, LA headquarters provides exceptional support (i.e., IT, HR, Finance, Marketing, Legal, Purchasing, Sourcing, etc.) to each of our Sales Centers. Our extraordinary company culture encompasses a high work ethic, an entrepreneurial spirit, and a community presence all within a family-oriented work atmosphere. At POOLCORP, we strive to employ only the very best.Why POOLCORP?Because it’s a place where you can make an impact and grow! At POOLCORP you’ll find a wealth of opportunities that support your individual and long-term career goals. Our stable work environment is further enhanced by our generous compensation and benefits package. Publicly traded since 1995, POOLCORP is a global organization with a long history of continuous success - clearly making it an industry leader – in so many ways!So, end your job search here – at POOLCORP – Where Outdoor Living Comes to Life!Location: Corporate Support -109 Northpark Blvd., Covington, LA 70433 or 6385 150th Ave N, Clearwater, FL 33760Job SummaryThe Digital Marketing Specialist is responsible for developing, executing and reporting on effective digital marketing campaigns to drive brand awareness, generate leads, and increase sales. The ideal candidate is a creative and analytical thinker with a deep understanding of digital marketing channels and strategies including social media, email and web properties.Responsibilities• Develops and implements comprehensive digital marketing strategies aligned with business objectives.• Manages and optimizes online marketing campaigns across various channels including SEO, SEM, social media, email marketing, and display advertising.• Conducts keyword research and competitor analysis to identify opportunities for improvement.• Plans, creates and schedules engaging content for various digital platforms (website, blogs, social media).• Builds and maintains strong organic and paid social media presence across multiple platforms including reputation and community management.• Analyzes web traffic and user behavior to optimize user experience and conversion rates.• Tracks, measures, and reports on the performance of digital marketing campaigns using analytics tools.• Stays up-to-date with the latest digital marketing trends and technologies.• Collaborates with design, sales, and other teams to ensure consistent messaging and brand identity.• Creates/manages sales center listings/digital presence and manage agency partner.• Manages brand social media accounts including Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube.• Plans, builds and schedules emails, manages audiences and segments, creates journeys, and multivariate tests.• Collaborates with agencies and other partners as needed.• Other duties as assigned.Requirements• Bachelor's degree in Marketing, Communications, or related field.• 2+ years of experience in digital marketing and content creation.• Strong reporting/analytical skills and proficiency in data analysis tools such as Google Analytics, Looker Studio, Clarity, ContentSquare, SEMRush, etc.• Experience using SEO, SEM, social media, content creation and email marketing platforms such as Meta Ads Manager, Google Ads, Canva, Uberall, MailChimp, Sprout Social, HeyOrca, Adobe Creative Suite, etc.• Excellent communication and interpersonal skills.• Strong project management and organizational abilities.• Experience with content management systems (CMS), graphic design tools and MarTech platforms.• Experience with A/B testing and conversion rate optimization.• Knowledge of HTML, CSS, and JavaScript a plus.Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply! Currently, POOLCORP has over one hundred and twenty military personnel serving on our team. We understand the uniqueness of hiring military personnel and veterans and will support him/her in the time of duty or with the transition into new civilian professions.All offers to external candidates for employment are contingent upon the successful completion of pre-employment drug testing and background verifications before employment is finalized.POOLCORP, including all its subsidiaries, is a drug-free company and Equal Opportunity Employer – By Choice. The Company understands, respects, and values diversity – unique styles, experiences, identities, ideas, and opinions – while striving to be inclusive of all people. This commitment is critical to our success as a global company as we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Hiring and promotional decisions are based solely on the qualifications required for the job to be filled.