Senior Marketing Officer

Premium Solutions Consultancy is hiring a Senior Marketing Officer responsible for executing a wide range of marketing activities to increase brand awareness, customer engagement, and market presence. This role includes digital and traditional marketing, event coordination, content creation, and collaboration with internal and external stakeholders to ensure brand consistency and drive successful marketing initiatives.

Key Responsibilities:

• Develop and manage the company’s digital presence on platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn.

• Create engaging marketing content, including promotional materials, blogs, and newsletters.

• Oversee end-to-end management of marketing campaigns, ensuring alignment with brand standards.

• Collaborate with external agencies and partners to amplify marketing efforts.

• Track and report on campaign performance, adjusting strategies based on insights.

• Plan and coordinate events from start to finish, including logistics, content, invitations, and on-site management.

• Support internal presentations and produce marketing materials in coordination with technical teams.

• Conduct competitor analysis to inform strategic marketing decisions.

• Work with sales and product development teams to align marketing strategies with business objectives.

• Lead digital marketing efforts, including SEO, email marketing, and social media campaigns.

• Coordinate with the graphics team on marketing collateral.

• Manage customer engagement via social media, respond to inquiries, and maintain active communication.

• Administer customer satisfaction surveys and maintain internal communication tools, including WhatsApp groups.

• Stay updated on new marketing tools and trends to keep the company competitive.

• Education: Bachelor’s degree in marketing, communications, or a related field.
• Experience: 3-5 years of experience in marketing (digital and traditional), ideally within the IT industry.
• Strong bilingual communication skills, including public speaking and presentation abilities.
• Proficiency with content management systems and integrated marketing campaigns.
• Experience in managing events, internal communications, and market research.
• Strong interpersonal skills and active listening abilities.