CRM & Lifecycle Marketing Coordinator

At PrizePicks, we are the fastest growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?PrizePicks is seeking a driven and detail-oriented CRM & Lifecycle Marketing Coordinator to join our marketing team.This generalist role will provide support across all CRM and lifecycle marketing initiatives, assisting in the management and optimization of customer engagement efforts. You will be involved in various stages of campaign execution, from creation to analysis, and play a crucial part in improving our customer journey. Working closely with cross-functional teams, you’ll help implement segmented, automated campaigns designed to enhance the overall customer experience with PrizePicks. This is a role with opportunities for growth, offering a competitive salary, benefits, and stock options.What you’ll do:• Help manage and execute segmented, automated campaigns throughout various stages of the PrizePicks customer journey.• Assist in creating and maintaining visual representations of the customer journey to improve clarity and strategy alignment.• Support the development and execution of CRM campaigns, tracking performance metrics, and providing insights on campaign results.• Participate in A/B testing and other segmented campaign initiatives aimed at driving customer engagement, retention, and growth.• Research industry trends and competitors to identify new opportunities for customer engagement.• Coordinate with cross-functional teams, including product, data, and creative, to ensure seamless campaign execution and alignment with broader business goals.• Provide broad support across all CRM and lifecycle marketing efforts, assisting wherever needed.What you have:• Bachelor's degree in marketing, business, communications, or a related field.• 1+ years of experience in CRM, email, lifecycle, or customer marketing.• Basic understanding of automated CRM platforms like Braze, or other similar tools.• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.• Strong copywriting and email marketing experience.• A keen interest in the Daily Fantasy Sports (DFS) industry.What makes you stand out:• Experience working with DFS/sports betting platforms• Familiarity with analytics tools such as MixPanel, Braze, Optimove.Where you’ll live:• Anywhere in the US is fine but Atlanta would be preferred.Benefits you’ll receive:In addition to your great compensation package, we’ll shower you with perks including:• Company-subsidized medical, dental, & vision plans• 401(k) plan with company match• Long-term incentives and bi-annual bonus• Uncapped PTO to encourage a healthy work/life balance (2-week MINIMUM required!)• Generous paid leave programs, including 16-week paid parental leave and disability benefits• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked• Company-wide in-person events and team outings• Lifestyle enhancement program• Company equipment provided (Windows & Mac options)• Annual performance reviews with opportunities for growth and career developmentYou must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.