Product Manager

Job description
Product Manager Job Responsibilities:
Develop products by identifying potential products; conducting market research; generating product
requirements; determining specifications, production timetables, pricing, and time-integrated plans
for product introduction; developing marketing strategies.
Job Description:

• Determine customers' needs and desires by specifying the research needed to obtain market

information.

• Recommend the nature and scope of present and future product lines by reviewing product

specifications and requirements; appraising new product ideas and/or product or packaging
changes.

• Assess market competition by comparing the company's product to competitors' products.
• Provide source data for product line communications by defining product marketing communication

objectives.

• Obtain product market share by working with sales team to develop product sales strategies.
• Assess product market data by calling on customers with salespeople and evaluating sales call

results.

• Provide information for management by preparing short-term and long-term product sales forecasts

and special reports and analyses; answering questions and requests.

• Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and

production schedules.

• Bring new products to market by analyzing proposed product requirements and product

development programs; preparing return-on-investment analyses; establishing time schedules with
engineering and manufacturing.

• Introduce and market new products by developing time-integrated plans with sales, advertising,

and production.

• Determine product pricing by utilizing market research data; reviewing production and sales costs;

anticipating volume; costing special and customized orders.

• Maintain professional and technical knowledge by attending educational workshops; reviewing

professional publications; establishing personal networks; participating in professional societies.

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