Product Marketing Director

Yellowbrick Data is a rapidly growing Enterprise Data Warehouse start-up headquartered in Mountain View, CA with offices also in London, United Kingdom. We've been growing over 3x year-on-year and our technology is used by the world's largest insurers, credit card companies, telco's, healthcare and marketers. Our customers love our product: Most are repeat buyers, and in many cases, we've become the new standard for analytics and data warehousing in their respective enterprises. Yellowbrick is well funded having raised >$250m from top-tier venture firms

Job Overview

Reporting to the Head of Product Marketing, this role is responsible for executing Yellowbrick's comprehensive strategy for product growth. Responsibilities of this position include content writing, market research, gaining competitive insights, analyzing sales productivity, conducting enablement, positioning products, and working with customers to understand the voice of the customer (VOC) and create opportunities through customer advocacy. They will work closely with other marketing functions to define and optimize integrated campaigns that drive product-qualified leads (PQL) and sales leads (SQL).

We want someone passionate about customer success who will work closely with customers, learn their challenges, understand how they use Yellowbrick, and help them tell their stories. They will use their deep knowledge of data management and analytics technologies to understand the market, key players, and best fit use-cases for Yellowbrick.

Responsibilities

• Participate in product marketing planning activities
• Execute our product-marketing strategy, including product positioning and content creation
• Work with Product Management to create product roadmaps, ensure product/market fit, and create product assets (customer facing and internal)
• Work with other marketing teams to define and optimize integrated campaigns that drive product qualified leads (PQL) and sales qualified leads (SQL)
• Analyze sales efficiency to address bottlenecks including building competitive battlecards, sales training materials, sales plays, and working closely with sales operations on building presentations
• Interface with influencers, including analysts, ensuring they understand Yellowbrick's market position and unique value proposition
• Appear as a representative for Yellowbrick at events, on podcasts, or in other forums
• Leverage social media channels to engage customers and influencers in ongoing conversations
• Fully manage core product content creation from ideas to internal reviews to external placement and work with the Demand Generation team on promotion
• Manage an ongoing pipeline of customer case studies, including working with Sales and Communications to build a case study funnel
• Execute product launches
• Manage, maintain, organize, and contribute to the competitive positioning library
• Provide Sales support including building proposals, competitive research, and presentations
• Focus content efforts with campaigns to drive awareness, inbound traffic, and ultimately sales pipeline and revenue

Qualifications

• 15+ years of product marketing experience in high-growth start-up environment
• A successful track-record with product led growth (PLG), self-service and SaaS product acquisition strategies
• Relationships with key analysts
• Experience creating and building categories
• Subject matter expertise in cloud data warehousing and analytics infrastructure
• Excellent written and oral communication/presentation skills including ability to create compelling narratives for products and markets
• Ability to innovatively leverage social media to engage with customers and users
• Experience in community management, supporting communities, and building customer advocacy
• Confident and thoughtful speaker in a variety of internal and external settings
• Proven track record in sales enablement
• Successful at launching and delivering new products / services into the market
• Ability to create clear plans and to mobilize an organization to execute

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Yellowbrick Data is an Equal Employment Opportunity and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, protected veteran status, disability status, gender identity or any other category protected by applicable law. We hire and promote individuals solely on the basis of qualifications for the job to be filled.

To all recruitment agencies: Yellowbrick Data does not accept agency resumes. Please do not forward resumes to Yellowbrick Data employees or any other organization location. Yellowbrick Data is not responsible for any fees related to unsolicited resumes.