Product Marketing Manager

You + Helix

Helix is a place where innovators and doers gather in order to drive significant progress in population genomics. We have come together to work at the intersection of clinical care, research, and genomics.

If you're excited by the idea of making a meaningful impact and joining a team where we pride ourselves on driving innovation through fostering an environment with an emphasis on empowering one another to grow, Helix might be the place for you!

Helix + The World

Helix is the leading population genomics and viral surveillance company. Helix enables health systems, public health organizations and life science companies to accelerate the integration of genomic data into patient care and public health decision making.

We are continuing to scale our world-class team to support our dedication to empowering every person to improve their life through DNA.

Helix + Transparency

At Helix, we value transparency. You will find the expected compensation, interview process, what to anticipate during onboarding, and your first 90 days listed in the job description for all Helix roles.

As a Product Marketing Manager – Health Systems you will:

Define how to position our products and platform to health systems

• Develop a deep understanding of our products and platform in order to constantly refine and craft the value proposition to health systems, in close collaboration with our leadership team including our SVP of Health Systems and Strategic Partnerships and our CEO / Co-founder

• Manage market research efforts to test out company hypotheses about our customer segments and determine if we've made progress with our marketing campaigns and if not, how to improve them going forward

Translate our value proposition into compelling content and collateral to increase engagement with current and future health system partners

• Determine how to best articulate and position our product and platform for key customer segments for website and collateral copy – and continually optimize it as our offering evolves and new industry trends emerge

• Develop a content generation strategy targeted towards health systems, prioritizing needs based on industry trends, customer feedback, competitor activity, emerging research, and evolution of Helix's products and platform, in collaboration with partners

Increase Helix brand awareness among health systems and drive lead generation efforts

• Identify and execute on novel ways to grow Helix's brand awareness among health systems

• Drive lead generation efforts through both owned and third-party channels, including identifying, evaluating, and prioritizing new channels and approaches

• Be the main point of contact with external vendors and leadership teams at our partners for the execution of these strategies, including health system speakers, conference and webinar sponsors and design and copy contractors

• Work closely with inside sales and digital marketing members to secure meetings with leads generated to eventually pass on to the business development team

• Work with CRM and analytics tools to measure and monitor the impact of our efforts and propose adjustments to strategy on a regular basis

About you:

• Mission-oriented, with a deep passion for improving people's lives through DNA

• At least 2 – 5 years of marketing experience working in healthcare

• Excellent writer with the ability to communicate both clinical and scientific content in a digestible format, including pitch decks, case studies, webinars, white papers, blog posts, etc.

• Ability to change priorities quickly and willingness to do what it takes to get the job done

• Experience managing external agency partners

• BA or BS required

Pluses:

• Knowledge of Salesforce, Hubspot, Google Analytics, and other marketing tools

• Experience working in the genomics industry or with health systems

Expected Interview Process:

1) Recruiter Screen 2) Manager Screen/Tech Screen 3) Onsite 4) Offer

Expected Pay For This Role:

There are 3 distinct parts to your Helix offer: 1) Base Salary 2) Annual Bonus 3) Equity

Expected Helix Base: $87,000 - $151,500

Expected Helix Discretionary Annual Bonus: 10% of your annual salary

Equity: We offer generous equity at Helix. If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model.

The salary range above is our reasonable estimate of the base compensation for this role across US locations. Actual starting pay will be based on non-discriminatory job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about your specific work location salary range during the hiring process.

Aside from working alongside brilliant, dedicated, passionate, down-to-earth, curious, warm, and thoughtful people, we also provide great benefits:

• Comprehensive Health Insurance with Date of Hire eligibility

• Above average employer paid premium coverage

• 12 weeks Helix Paid Parental Leave option

• 401(k) with employer matching of up to 4% and 100% Vesting on the Date of Hire

• Comprehensive Well-Being Benefits

• 18 well-being programs covering financial, legal and wellness solutions

• Flexible PTO

• Remote options for many roles and a home office stipend

What To Expect During Your Onboarding Week:

We want to make sure your first week is spent learning the foundations. You will be invited to live orientation sessions and spend time with your hiring manager developing your individual roadmap to success. This experience will include sessions that cover your benefits, security & privacy training, an introduction to the OKR framework used at Helix and our communication tools and norms.

What To Expect During Your First 90 days:

• First 30 days: you'll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders. You'll also gain a deeper understanding of our customers, our products, the impact we make in the lives of our communities, and how to thrive at Helix through participation in Helix U.

• Day 30 - 60: you'll spend time contributing to projects, deeply familiarizing yourself with team and company processes, and developing a deeper understanding of Helix's products, services and capabilities.

• Day 60 - 90: you'll build your OKRs with your manager, start to take ownership of projects and initiatives on your team, and begin to demonstrate your impact on the Helix mission.

Helix is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.